Key Pointers to Building a Successful Social Media Team

An article in Adweek points out that building a successful social media team can be a challenge for many organizations. Problems can develop if traditional hours are imposed and if employees aren’t sourced or managed properly.

Reasons for Embracing Social Media

Love it or loathe it, social media is here to stay and an article in Forbes highlights the fact that social media platforms are reshaping the way businesses and clients interact. It points out that even if investing time and money in a social media marketing plan doesn’t always bring about the desired results, it […]

Mar-Tech Company Sprinklr Raises $105 Million at $1.8 Billion Valuation

U.S.-based mar-tech company Sprinklr helps brands to manage their organic and paid social media presence in one place and according to the firm recently raised a $105 million funding round at a $1.8 billion valuation. This means the company’s total funding is now at $239 million. In March 2015 the CEO of the company, […]

How Not To Automate Your Social Media Campaign

Automating your social media strategy is a good way to save time, but it may not pay off in the long run, according to Melissa Leiter, an independent marketing consultant who specializes in social media strategy.

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