Reasons for Embracing Social Media



Love it or loathe it, social media is here to stay and an article in Forbes highlights the fact that social media platforms are reshaping the way businesses and clients interact. It points out that even if investing time and money in a social media marketing plan doesn’t always bring about the desired results, it […]

Snapchat Expands Advertising And Reveals New API



An article in adweek.com points out that Snapchat is popular with Generation Y who love the app and its unusual features that include face swapping effects and colorful filters.  Since being named as Snapchat’s first chief strategy officer, Imran Khan has managed to increase the company’s ad business and just recently Snapchat announced the launch […]

Why Every Real Estate Agent Needs to Humanize Their Social Media Strategy



   The landscape of social media marketing is constantly shifting, expanding, and evolving. The basics of social media marketing, however, have remained largely the same. But as social media marketing continues to evolve, real estate agents need to update their strategies. The key is humanizing the social media strategy, focusing on tailoring each and every […]

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