Reasons for Embracing Social Media



Love it or loathe it, social media is here to stay and an article in Forbes highlights the fact that social media platforms are reshaping the way businesses and clients interact. It points out that even if investing time and money in a social media marketing plan doesn’t always bring about the desired results, it […]

Snaptrends Releases Version 7.0 of its Social Media Monitoring Software



Snaptrends is a leading provider of social monitoring software and it recently announced the release of version 7.0 of its cloud-based platform. This is the seventh major version of Snaptrends and it contains a number of feature enhancements. It will create an even more streamlined and intuitive experience for users, allowing them to easily discover, […]

Teens Real Opinion about Social Media Ads



Although this might sound like an advertiser’s nightmare, sponsored videos from so-called online influencers are a different matter. These influencers are often seen as being minor celebrities and are paid by brands to talk about their products to their fans.

Snapchat Expands Advertising And Reveals New API



An article in adweek.com points out that Snapchat is popular with Generation Y who love the app and its unusual features that include face swapping effects and colorful filters.  Since being named as Snapchat’s first chief strategy officer, Imran Khan has managed to increase the company’s ad business and just recently Snapchat announced the launch […]

What Do Successful Real Estate Agents Have in Common?



We recently wrote about how to optimize your profile on ActiveRain, one of the top social networks dedicated to real estate professionals. Last week, ActiveRain released the following infographic and study based on the responses of 1,758 real estate professionals. Of these real estate professionals… 22% of the respondents made over $100K a year and […]

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