Real Estate Marketing & Beyond
We real estate agents LOVE referrals, and a lot of my business comes from referrals from past clients, and friends who know how I do business. Usually, by the time those people come to me, there is already a trust bond, and they are ready to get to work. But about this time every year I start getting calls from people thinking about buying or selling a home who want to put me through some kind of vetting process.
I can understand how they find my name and contact information, and could probably find out anything else they wanted to know had they taken some time online; but they always have to get through that list of questions they found in a blog post, magazine article, or on television - the questions to ask prospective real estate agent.
Referrals are great, but good questions and answers should follow
So, what do you ask an agent you are considering? I found this article (actually a compilation of articles on the topic) ranked high in the Google search for "how to find a real estate agent" - How to Find, Interview, and Hire a Real Estate Agent on About.com. My favorite of this compilation is Questions to Ask a Real Estate Agent - How to Interview an Agent. Every real estate professional has probably been asked these questions, or some close equivalent, so if you are on the phone checking out an agent, don't be surprised if you hear a muffled sigh as you start going down the list. Various "experts" will advise you on the correct answers to these classic agent vetting questions like these:
Experienced agents have these answers nailed down and scripted. In their sleep, they can probably give you their personally tailored answers to these questions and a number of others about sales figures, average days on market, success ratios, and references.
If you feel like you have to vet an agent with a questionaire, I suggest you ask some more relevant, and perhaps, harder questions:
Bottom line, if your agent can't fit the pieces together for you....
Answers to these and other questions you might create, can be quite telling. What is your prospect's level of professionalism? Is she a neighborhood specialist? Does he try to sell houses as well as doing commercial leasing and church sales? Is she web savvy? Is she on the cutting edge of what's happening in the industry? Are your communication methods compatible? This is by no means a comprehensive, just a few questions that may give you more insight into how your prospect works.
Most agents and prospective clients view that first meeting as a job interview, and that is exactly what it is. Chances are there is going to be a very large financial transaction done, and a healthy commission paid. As a home seller or buyer, your objective should be to find someone who knows his stuff - the local market, cutting edge industry knowledge,contracts and negotiations, and resources, all wrapped up in excellent communications skills.
Joe Spake is a full time real estate broker with Revid Realty in Memphis, Tennessee, He blogs at Memphis Real Estate Buzz and Joe Spake's Weblog
