Real Estate Marketing & Beyond
There's no magic formula when it comes to content marketing for real estate agents. Different things appeal to different people in different markets, and there's no more effective way to discover what works than by good old fashioned trial and error. Different things appeal to different people in different markets, and there's no more effective way to discover what works than by good old fashioned trial and error.
However, there are a few basic rules you need to follow if you want the best chance of success for your real estate agency's content marketing. If you're just getting started with your real estate blog or aren't getting the results you expect, these five easy steps can lead you closer to a successful content marketing strategy:
Content marketing for real estate agents can satisfy a variety of goals, but what are you specifically hoping to get out of it? Without goals, you'll never know if your marketing efforts are successful. Content marketing can help real estate agents
Determining what you want your content to do can help you develop the right content to meet those goals.
Content marketing for real estate agents can take many forms:
It's a good idea to have a fair amount of content already created before you start publishing. This helps you ensure you always have something to share, especially if you aren't able to create new content on a daily or weekly basis.
If you don't have the time to produce your own content, consider partnering with a ghost blogging service or marketing agency that can do the hard work for you, but with your name as the creator.
Just as there is no magic formula for content marketing, there's also no hard-in-stone guidelines as to when you should publish your content. Some agencies will post something once per day, while others may post a few times per week or a couple times per day.
It's important to have new items for your audience to see each time they visit your website, but you don't want to share too much too soon. You might want to establish how many times a day and which days of the week you want to post, then find a way to stick to your plan.
(Hint: Setting a publishing schedule can also help you figure out how much content you need to create or curate!)
Don't limit yourself to posting only on your website. Share your content across your social media channels, community forums, guest blogs, and other outlets to boost viewership and web traffic. It's usually worthwhile to pay for ads on social media to help your content reach more people.
Don't be afraid to reach out to readers who comment on your content. Replying directly to, say, a Facebook comment shows other readers you're responsive and interested in receiving feedback.
However, you don't want to hit them with a sales message when you respond. Sounding too business-only makes you seem more interested in money than providing value to your readers.
Consistency and time are prime factors in getting results from your content marketing. Make sure you continue your efforts on a regular basis, even if you don't see an immediate result. Don't give up too soon - the brand awareness and impressions your content creates might be working harder than you think!
