The Marketing Group of New England, Inc. (TMG) is a residential marketing, sales, and brokerage firm with a project-dedicated approach to residential sales, market research, and design consultation. Today, TMG introduced a new service that provides market research focus groups for residential developers.
This new qualitative approach to market research offers developers more in-depth insights into the needs of pre-qualified prospective residential home buyers and gives them in-person interaction with them. Based on the research focus groups, developers can gather more information about vital elements of their building projects, such as floor plans, finish levels, amenities, upgrades, neighborhoods, and pricing.
Diane Maloney, TMG Founder and President, is highly regarded for completing numerous successful projects, such as 45 Province, The Belvedere, and The Four Seasons. According to Maloney, the current market demands research techniques that meet the needs of buyers and renters who are more refined and keenly aware of the financial restraints of today’s economy. Maloney had this to add:
“Focus group discussions with brokers and potential buyers give developers amazing insight into what they need to do to create a property that will quickly gain traction in the market and generate important early sales in the form of reservation and P&S agreements.”
The qualitative data from the focus group services accompany the quantitative market research services TMG also facilitates. With both services, developers can aggregate in-depth practical data with cost and numbers-driven data to reach sound, solid conclusions about the avenues they should take toward success.
The Marketing Group of New England (TMG) has sold $1.5 billion of residential property, working with residential developers and firms from local, national, and international markets.