Simply put, a real estate blog should be used for more than just a platform to scatter real-estate-related keywords and phrases. While it’s important to use such real estate keywords and terms in your blogs in order to achieve at least a little search engine optimization, giving your readers content that is interesting and relevant to both the real estate market and local community is certainly beneficial.
A strategy we tend to use for our clients involves writing about local events, neighborhood businesses, and various other community happenings. In doing so, not only will you hopefully start to rank in both real estate searches and random local community searches, but it also gives readers a sense that you’re highly involved with what’s happening around you and that you really are a real estate expert for your local market.
The increased usage of social media is also another reason why occasionally blogging about local events and establishments can go a long way in driving traffic to your real estate website. After posting a blog about a new restaurant in town or an upcoming social event, always be sure to tag the place of business or event page when sharing your post on Twitter, Facebook, or Pinterest. A notification will be sent to each particular place or event staff informing them they have been mentioned along with a link to your post. Worst case scenario, they don’t re-post your blog, but you were still able to get their attention and perhaps form a professional relationship with them down the road. But more times than not, they’ll appreciate that extra bit of free-exposure, share your blog on their social accounts, and enable all their followers to both see your blog and drive these visitors to your website. And the best part about this? You didn’t even have to rank on Page 1 of Google to generate this potential for a boost in your traffic.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in market research and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.