Real Estate Marketing & Beyond
Since raising $35 million last month, fast-growing Vacasa has wasted no time in investing that money. For example, it's just inked a deal with California-based Matterport to use immersive technology within all of its property listings.
Founded in 2009 in Portland, Oregon by entrepreneurs Eric Breon and Cliff Johnson, Vacasa is a vacation rental management platform that offers a turn-key service to help homeowners market, manage and maintain vacation rental homes. Its software dynamically prices homes for the best results. The company has grown from two to more than 1,000 employees and today manages more than 3,500 vacation homes in the U.S., Europe, and Central and South America. That number could double when the company moves into a new Pearl District office this summer.
Vacasa is now using Matterport's technology to generate 360-degree views of more than half of its listed properties. This preview ability looks to give vacation renters an accurate showing of what a property looks like and the accommodations.
So far, 45 percent of the company’s 3,500 properties have the Matterport preview. More properties are set to be added in the coming months, the company said.
Details of the agreement with Matterport were not released but a Vacasa spokeswoman said the company is investing millions in adding this feature.
The new immersive preview element will not cost homeowners extra, the company said. The images for this feature are collected by Vacasa’s own photography staff as well as temporary employees.
“We know that quality photography drives bookings, and now we’re taking that philosophy a step further to provide a fully immersive booking experience,” said co-founder and CEO Eric Breon in a statement.
