Real Estate Marketing & Beyond
A new partnership has been announced between PropertyGuru, the most popular real estate portal in Southeast Asia, and Yahoo! Inc., the digital news provider, in a deal that will make the two partners by far the region’s biggest provider of real estate-related content.
Yahoo! expect to reach more than 17 million unique viewers in Southeast Asia. Image courtesy of The Last Paladin
The unique partnership will see the two providers deliver high quality content including news, market intelligence, expert opinions and articles to more than 17 million customers spread across Malaysia, Singapore, Indonesia and Thailand.
Yahoo!, who already produces Yahoo! Finance and Yahoo! News, Singapore’s two most popular websites, explained that they hope both partners will benefit from increased traffic and more brand awareness as a result of the deal. One of the key aspects of the deal is that Yahoo! will be allowed to take control of the monetizing the advertising on PropertyGuru.com.
PropertyGuru - Southeast Asia's largest real estate portal
Alan Soon, managing editor of Yahoo! for Southeast Asia, explained that
“We will be able to deliver a better-than-ever experience for online audiences in the region, thanks to the combination of our regional audiences and targeting skills, and the high quality content offered by PropertyGuru. This deal also allows us to provide more high quality content on real estate for our own services, Yahoo! Finance and Yahoo! News, which are the two biggest sites in Singapore.”
Steve Melhuish of PropertyGuru said that both parties in the deal were winners:
“Real estate news, trends, advice and market intelligence are all hot topics in this market. By teaming up with Yahoo!, we are bringing together our diverse tools with Yahoo!’s tremendous reach to provide readers with better quality information, allowing them to make better decisions on their investments.”
Article Source: mmail.com
