Real Estate Marketing & Beyond
One of the main tasks of real estate professionals involves guiding their clients throughout the entire home buying process, no matter if they're buying or selling.
Regardless of whether or not they're seasoned buyers or searching for their first home, your clients depend on you to help them find the property of their dreams. And while they surely have an idea of what they want - whether it's an open-floor plan, big garden, or pool - they may also overlook other factors that are just as important.
Home insurance provider Esurance recently carried out a survey that found many homeowners are somewhat less savvy about home maintenance. Most buyers have limited knowledge about recognizing and repairing issues to do with a home's core systems, and so it's only reasonable to assume that some might overlook these kinds of things while they're out shopping.
As such, real estate pros need to help their clients "see beyond the surface" in order to prevent them from making a purchase they later regret. Doing so, it will also help to establish a level of trust between you and your client that they'll always appreciate and remember.
Check out Esurance's infographic below, based on its survey results, to gain a better understanding of where and why your clients have a knowledge gap, and what can be done to help educate them.
