Real Estate Marketing & Beyond
Potential home sellers in Denver will soon be able to use Zillow Offers to request an offer from Zillow to buy their home.
When the program launches in Denver in the fall of 2018, it will become the fourth market where Zillow will directly buy homes, prepare them for sale, and list them for sale in its expanded test of Zillow Offers. In addition to Denver, Zillow Offers is currently available in Phoenix and Las Vegas with plans to expand to Atlanta.
Zillow's research shows that 71 percent of sellers are simultaneously buying a home, adding stress, timing and financial complexity. With Zillow Offers, potential home sellers can request an offer and, within two business days, receive a free, no-obligation cash offer from Zillow – an opportunity to sell their home on their own timeline.
"Zillow Offers is designed to help address one of the biggest pain points for home sellers – the uncertainty and inconvenience of how and when they can sell their house," said Zillow Brand President Jeremy Wacksman. "With the expansion into our fourth market, we'll provide a service to Denver-area home sellers that is transparent and gives them more choices. Whether they request a no-obligation cash offer from us, or are connected to a local Premier Agent should they decide to sell traditionally, consumers get more control and face less stress thanks to Zillow Offers."
Similar to Phoenix, Las Vegas and Atlanta, Zillow will partner with local brokerages and Premier Agents in Denver, allowing them to acquire new seller lead opportunities as part of Zillow Offers. The three brokerages partnering with Zillow for the Denver launch are 8z Real Estate, Berkshire Hathaway HomeServices Innovative Real Estate and RE/MAX Alliance.
The program gives real estate agents the opportunity to acquire new listings by connecting them with motivated sellers who have taken a direct action to sell their home. Consumers who request a Zillow Offer, but decide to instead sell their house traditionally with an agent or do not receive a Zillow Offer, will be connected with a local brokerage or Premier Agent. Finally, Zillow pays a commission to agents when it buys and sells each home, and agents remain at the center of every transaction Zillow is a part of.
