Real Estate Marketing & Beyond
The tight real estate market can make it difficult for new agents to connect with clients, get name recognition, and ultimately make sales. At Realty Biz News, we've put together 10 great techniques to market your real estate agency.
1. Create a website and blog to get discovered
If you don't have a website, potential clients can't find and hire you. Blogging regularly increases your placement in search results, so you get found by people searching for real estate agents.
2. Invest in staging and professional photography to show off your real estate listings
Great-looking photos do the heavy lifting of getting people to your open houses. Professional photos and staging services make properties look their best, which makes your business look its best.
3. Join Zillow
The major home buying and selling site brings agents and buyers together.
4. Share listings on Instagram using local hashtags, so your posts are found by area home searchers.
Paid promotions on Instagram put your content in front of more people. You can select the target audience, budget, and duration of your Instagram ad.
5. Create video walkthroughs and post to YouTube or Facebook
Video walkthroughs engage homebuyers and are easily shared. By posting videos of listings on social media, you'll gain exposure and name recognition.
6. Run PPC ad campaigns
PPC ad campaigns are pricey, but they generate traffic and help you get noticed by potential clients.
7. Advertise on Trulia
Homebuyers are seeking properties on Trulia, and advertising puts your listings in front of them.
8. Tweet using real estate hashtags
Tweet out real estate hashtags, such as #curbappeal or #justlisted.
9. Build a Facebook page
Facebook is the most popular social network, and people may look for local real estate agents on the site.
10. Network
Networking with local businesses is an overlooked strategy that works to boost name recognition and generate leads.
About Lindsey:
Lindsey has 10+ years of experience with content marketing. She enjoys helping clients create blog posts, landing pages, case studies, and web copy that educates, informs, delights, and engages their target audience, whether that's B2B or B2C.
