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10 Keys to a Successful Real Estate Blog

By Al Twitty | June 9, 2022

Research shows that out-of-town buyers have 30% more money to spend on a new home than existing residents. Therefore, real estate marketing is essential if you're looking to sell a house. That's why your real estate blog needs to be informative and have proper real estate content to be successful.

Getting customers interested in your real estate openings can feel like you're hitting your head against a wall with all the competition online and offline. Time after time, you can try and get new people to visit homes, but nothing works. 

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Having an online presence and taking advantage of digital marketing techniques like blog writing could be your secret weapon in getting more sales and selling houses. 

Here's how to boost profit and make your real estate blog topics informative and effective. 

1. Start an Email Campaign

Email marketing has made a comeback in recent years as more people are turning to personalized content and want to reach people who don't use social media. 

The first thing you should think about when trying to improve a real estate blog is how you can get better outreach with your posts. A great way to get more visitors to your posts is by using your existing network. 

Therefore, you should start an email marketing campaign as a real estate agent and link your current blog posts to your emails every week. 

2. PPC

When it comes to making a profit from real estate blogs, you should focus on one thing. PPC, also known as pay-per-click, is when you make money every time someone clicks on an advert. 

Marketing real estate with PPC could earn you more income and be beneficial for your blog as it can direct more traffic to the site. 

3. Don't Forget Social Media 

Of course, a successful blog for real estate will need a strong social media presence and compliance with the latest market trends Considering the real estate industry is so vast. it's nearly impossible to get attention online without a Facebook profile or Instagram page. 

So, real estate agents are no different. You need a social media content plan to promote your blog and network with the community of people looking to buy or sell a house. 

The good news is that you don't have to own a real estate marketing company to start a social media page. It can be done in a few hours, and you can start posting about your blog straight away! 

4. Offer Webinars

To be the best blog on the internet it's not only about posting different topics; it's also about giving readers something extra. One of the most effective real estate ideas for blogs is offering webinars. 

Part of the reason people click on a real estate agent blog post is that they are looking for answers to their problems or guidance. For real estate blogs, it could be worthwhile to offer webinars so people can learn more about real estate. 

Plus, it puts you in a position of authority and trust, which will make your blog better quality and more informative. 

5. Optimize With SEO 

Blog writing is complex as it's not just about crafting compelling stories; you need to think carefully about algorithms, PPC, SEO and all the Social Media Platforms. All of these elements are crucial to running a real estate blog. 

You want to ensure that you are using SEO specifically for people scrolling for real estate information. If you're not sure about how SEO works, then you can always hire a professional to take care of it for you. 

6. Use Your Existing Customers 

After you've sold a house to someone, you tend to lose contact with each other once the deal has been finalized. However, thanks to the internet, you can stay up to date with your customers after you've worked with them. 

So, why not reach out for some feedback? Ask for a previous client to write a testimony for your blog or host an interview to talk about the process of buying or selling a house.

Your blog will benefit from the real-life experience of customers and will encourage more people to share your blog with their friends. 

7. Implement Feedback 

Another key part of running a real estate blog is being open to criticism and feedback. If a user leaves a comment about suggestions for improvement, listen to it and act on it. 

Alternatively, you can start a poll on social media and ask for recommendations for future posts and discussion topics. 

8. Make Your Content Matter 

The worst thing that can happen when creating a blog is your content becomes repetitive and dull. After a while, people will simply stop reading your posts if they aren't valuable in their lives. 

Therefore, think carefully about the content you want to post and make it matter! 

9. Have Fun With Blog Writing 

Even though the blog might be a big part of your business plan, that doesn't mean that you can't have fun when writing the content. Real estate tends to get a bad reputation for being boring and money-orientated.

So, it's important to change people's perceptions. You can add some GIFs, include animations, or import photos to make your content more user-friendly. 

10. Technology Is Your Friend 

Real estate is constantly evolving, and virtual tours are one of the ways you can use technology to increase sales. But, the videos from virtual house tours can also be used in your blog! 

You can showcase your homes, host interviews, and make your real estate blog content an immersive place for users to discover their new dream homes. 

Create a Buzz for Your Real Estate Blogs With These Tips 

There is so much you can work with to make real estate blogs exciting and educational for users. From brainstorming creative ideas for topics to including some footage of a virtual tour. 

After all, selling and buying homes is about creating a dream-like experience. All you have to do is take your readers on a similar journey of discovery through your blog! 

For more real estate tips and tricks, check out Realty Biz News for the latest trends to look out for. 

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