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5 Social Media Marketing Tips for Realtors

By Ben Shepardson | May 18, 2018

It's 2018 - have you got social media all figured out yet?

If not, don't panic. Social media still eludes even top content marketers who have been learning the ropes ever since businesses were allowed to enter the game. In fact, there may never be a perfect formula for social media success. Things change fast in the digital world. A strategy that works today may be replaced by something better in a few months or years.

But let's not dwell on the negative, for now. If you're struggling to see the best results with your social media for real estate, use these five marketing tips that will help you move the needle:

#1 - Enable Reviews

Some real estate agents are so terrified of receiving a bad review that everyone will see they disable social media reviews altogether. But here's the truth: one bad review isn't always a bad thing.

Reviews are one of the best ways to receive honest feedback from your clients. If someone does say something negative about their experience, you'll know you might have something to improve on. Even better, you can address the commenter to try to resolve the reason they left you a bad rating.

Granted, no one likes to see someone speak negatively of them, especially on channels like Facebook where other people can see it. But not enabling reviews also mean you're not embracing the five-star ratings you deserve - and those ratings are proof of your expertise that will make people want to partner with you.

#2 - Choose Your Social Media Channels Carefully

Today's social media landscape consists of Facebook, Twitter, Instagram, Pinterest, YouTube, SnapChat, and a whole slew of others. Some realtors make the mistake of trying to be on all of them.

Don't do it!

Being active on just one social media platform is a challenge, and the complexities multiply as you add channels to your mix.

Choose one or two platforms your target audience is most likely to engage with. When you can devote your time and resources to just one or two outlets, you're better able to make your efforts effective.

#3 - Don't Make Every Post Sales-Oriented

Everyone knows what you do as a real estate agent. They know you have listings and can help them find their dream home. What they need to know is why they should partner with you over any other realtor in the area.

If everything you post on social media is related to sales,  your audience will eventually start tuning you out.

You can keep them engaged by posting interesting home features, how-to videos, helpful blog articles, or other content your audience might find helpful.

#4 - Promote Your Posts

Social media is largely free to use, but it can be worth it to pay a little to put your content in front of new people.

You can target your promoted posts by a variety of demographics to ensure you land in front of the right people.

Promoting your posts will help you get in front of new audiences so you can grow your following.

#5 - Keep Your Social Media Presence Current

Starting a social media initiative can be an exciting adventure, but all too often agents will drop the ball because they didn't realize the time investment it requires. Or worse, they don't see immediate benefit so they quickly decide it's not worth it.

Whatever the reason, quitting too soon is a huge mistake.

Social media takes a while to start yielding results. Give your efforts enough time to pay off. If you don't think it's working, try tweaking your strategy until you find your sweet spot.

Wrap Up

What's your secret sauce to better social media marketing for real estate agents? Drop us a comment below!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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