Real Estate Marketing & Beyond
On the hunt for a new home? Now you have yet another tool at your disposal. In an interesting twist, at least in my opinion, an internet website has gone “old school” to reach even more households - they now have a television “show”!
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Realtor.com has teamed up with RealBiz Media to offer realtors yet another way to get their property listings in front of a target audience - television. While we’ve all seen listings on television before, this will be a bit different in that the same properties will be made available for viewing in ways that consumers use the most - computer, mobile and television.
Starting in the second half of this year, agents will be able to reach more than 55 million U.S. homes via Cox cable network. Discussions are in the works to expand to other networks as well.
Steve Berkowitz, Move’s (Realtor.com) CEO said, "Realtor.com is continually improving the real estate search experience with emerging technologies to make it easier for millions of people to connect with real estate professionals ready to help them find the home that's right for their family. With 'for-sale' inventories down across the nation, having convenient, fast and fun search options, along with the partnership of a professional agent, is important. When the Realtor.com Channel has launched, regardless of where you are or what you're doing, Realtor.com will be with you."
Through the Realtor.com channel, realtors will be able to reach their target audience on a geograhic basis. Property listings on the channel are based on location and will be shown by price range. The Home Tour Network will show the listings which will include both high quality photo and video together with descriptions provided by agents. Using their remote, viewers can contact agents for more information.
"We're excited to be teaming up with Realtor.com on this new venture that will help millions of people find what we hope becomes their piece of the American Dream – a home," Steve Marques, CEO of RealBizMedia shared.
"Our experience in launching our proprietary video platform positions RealBizMedia to leverage both organizations' assets and provide home buyers and folks simply interested in checking out the local market with a new way to discover real estate and connect with real estate experts across the country."
The listings will include only the most up to date properties available and can be found on Realtor.com as well as on the Realtor.com channel, which include offerings from more than 850 MLSs across the country. About 85% of the Realtor.com listings are updated every quarter hour by the MLSs, with the remainder updated every hour to 24 hours.
Now, all we need is for them to accept credit cards for the down payment and we’ll be set!
How about you? Do you think you would use this feature if you were shopping for a home?
