Real Estate Marketing & Beyond

Are landing page popups pure evil?

By Jamie Richardson | August 22, 2019

Popups are very often perceived as the most disturbing marketing tool ever invented. Usually they block whole screen and it is troublesome to detect an exit button. They advertise products or services in such an aggressive and pushy way it rather discourages you to purchase. And they are usually just trashy. How one can even think about liking them?

Actually – one can as it depends. Popups advertising products or services can really be a pain in the neck. Or other part of the body 😉 But – landing page popups really make a difference when it comes to increasing conversions and boosting landing page performance but only if you implement the best practices to create them. Those popups are absolutely not a pure evil and they really can encourage visitors to subscribe and trust your solution.

Types of landing page pop ups

Not everybody is aware of the fact that there are a few of popup types you are able to add to your landing page template. The most common ones are:

entry popups – coming up immediately after entering a website. Usually they are perceived as most annoying ones as new visitors may feel attacked if you offer them something before they know what your landing page is all about,
timed popups – coming up after spending some time on a website. A little moment spent on a landing page means that a visitor is likely to be interested in your solution so it is perceived as more natural way to convince them to stay with you longer,
scroll-triggered popups – coming up after reaching a certain part of a website. Like the previous ones they give visitors time to get to know a little your business,
exit popups – coming up after trying to leave. Their principal function is to make visitors come back by offering them something special and leave favourable last impression.

As you can see popups can be used in versatile ways. The entry popups are usually most frustrating but yet very effective at times. As if your popup gives your target customers something what they need the time at which it appears won't really matter. But only if you implement the best landing page popup practices. And if you do so you can be sure your landing page popup is definitely not a pure evil 😉

Landing page popups increasing conversions

Landing page popups’ principal function is increasing conversions so you need to make sure you implement all the best practices when creating your popup in a popup maker. There are a lot of ingenious ways to make a popup favourable for visitors but let me quote you most important ones that never should be ignored. And these are:

offering a valuable giveaway in exchange for subscribing – your popup won’t really make a difference if you don’t put in any value for your target customers. And if you give them an appealing giveaway, for example an e-book or discounts, you can be sure they won't ignore it,
perfectioning mobile version – since nowadays the world spins around smartphones make sure your popup looks appealing on mobile devices. Most of your target customers will see it on a mobile so you have to take care of that,
limiting yourself to one popup, tops. A popup can be effective but two or more will not. Don't go over the edge with them adding entry, exit and timed popup. One is enough – end of story.