Realtors, Social Media

Does Your Agency Need a Social Media Plan?

By Ben Shepardson | March 20, 2017
These days, you would be hard pressed to find a person or business that isn't somehow engaged on at least one social media channel. Which may leave you wondering, Does my real estate agency need to jump on the social media bandwagon?
Real Estate Marketing

How to Dominate Your Real Estate Marketing with a Digital Content Strategy

By Ben Shepardson | March 16, 2017
If you still rely only on postcards, billboards and yard signs for real estate marketing, you are missing out on more than half of the buyer market.
Real Estate Agents, Real Estate Marketing

3 Must-Use Writing Tools for Real Estate Marketing - Especially if You Aren't a Writer!

By Ben Shepardson | March 13, 2017
In today's real estate marketing domain (and pretty much any other industry, for that matter), digital content is king, and that reign isn't ending anytime soon. Which means you need top notch, click-worthy, action-evoking content
Mobile Apps, Real Estate Marketing

4 Mobile First Marketing Strategies for Real Estate

By Ben Shepardson | March 1, 2017
The mobile revolution has changed the way people shop for just about everything: clothes, cars, first dates, and yes, even houses, are first getting discovered on mobile devices at a rapidly growing rate. And with 48% of all real estate searches stemming from a mobile device, it's no longer an option to tailor your real estate marketing for the mobile takeover.
Facebook, Real Estate Marketing

3 Ways to Use Facebook Groups for Real Estate Marketing

By Ben Shepardson | February 28, 2017
Facebook started as a college networking site over a decade ago and has since evolved into one of the most crucial business marketing tools for the real estate professional. But one key feature harnesses a wealth
Instagram, Real Estate Marketing

How to Leverage Instagram Stories to Sell Your Real Estate Brand

By Ben Shepardson | February 27, 2017
A picture may be worth a thousand words, but an entire saga’s worth of pictures in Instagram Stories could prove priceless for real estate professionals.
Facebook, Real Estate Marketing

What Facebook's New Video Updates Mean for Real Estate Marketing

By Ben Shepardson | February 23, 2017
Earlier this year, Facebook released a slew of improvements to the platform, many of which directly impact the video sector. With the new updates, you can expect better client targeting, clearer analytics, and more ways to share your content
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