Real Estate Marketing & Beyond

Home Sales, US Real Estate

Tips to Stage a Home That Needs Repairs and Improvements

By Bill Gassett | May 19, 2024

How to Integrate Social Media With Real Estate

Social Media, US Real Estate

How to Use Social Media With Real Estate

By Bill Gassett | March 16, 2024

Social media has become indispensable for businesses in the digital age, especially in real estate. These platforms offer unparalleled opportunities to connect with potential clients, showcase properties, and build brand awareness. We will explore how real estate professionals can effectively integrate social media into their business strategies. I will focus on selecting the most efficient […]

Home Improvements Before Selling House

Home Sales, US Real Estate

Understand What Upgrades Are Important For Home Sales

By Bill Gassett | March 7, 2024

Selling your house demands more than just putting up a "For Sale" sign. Home improvements are pivotal in attracting buyers and securing a favorable deal. If you're thinking about a spring home sale, you'll want to know the valuable upgrades to make. Before listing your property, understanding the types of enhancements that add value and […]

Buying Land

Top Tips and Considerations For Buying Land

By Bill Gassett | February 19, 2024

Buying land represents a pivotal investment in one's future. Unlike purchasing a ready-made home, it offers the flexibility to design and build according to personal or business needs. However, the process involves intricate steps, from understanding zoning laws to securing financing and conducting due diligence. Each stage demands careful consideration to avoid common pitfalls and […]

Navigating emotions in a housing buyout

Emotional Considerations and Conflict Resolution of a Home Buyout

By Bill Gassett | February 8, 2024

Home buyouts, especially in the throes of a divorce or during the challenging process of family inheritance, are laden with more than just financial considerations. They can carry a heavy emotional weight. Often seen as a haven and a repository of memories, the home becomes a central figure in these life-altering events. Recognizing and addressing […]

What influences real estate values

4 Powerful and Dynamic Factors That Influence Real Estate Values

By Bill Gassett | February 5, 2024

The real estate market is a complex and dynamic arena where various factors interplay to determine home values. Understanding these factors is crucial for homeowners, investors, and industry professionals to make informed decisions. A myriad of components influences market trends in real estate. Some include but are not limited to supply and demand dynamics, interest […]

Zillow home values are wrong

Don't Be Fooled By The Inaccuracy of Zillow Zestimates

By Bill Gassett | February 4, 2024

In the digital age, Zillow has become a go-to platform for individuals looking to buy, sell, or assess the value of real estate. At the heart of Zillow's appeal is its incredible database of valuable real estate information. Unfortunately, one aspect of the site falls short. Their 'Zestimate' is an estimated market value for a […]

Sell a home with fire damage

Home Sales, US Real Estate

How to Sell a House With Fire Damage

By Bill Gassett | February 2, 2024

Selling a fire-damaged house can be a challenging process. It's crucial to assess the extent of the damage and decide whether to sell the property as-is or make necessary repairs. Timing the sale is also important, ensuring the safety of potential buyers. Hiring an experienced real estate agent who has dealt with selling stigmatized properties […]

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