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Instagram

Leveraging Instagram and Reels to Boost Your Bottom Line

By Cali Cioppa | September 7, 2023
In an age when visual content rules the digital landscape, real estate agents are finding innovative ways to harness the power of platforms like Instagram and its short video feature, Reels, to bolster their marketing efforts. These social media tools have become invaluable resources for real estate professionals seeking to connect with a wider audience, […]
Digital Age

Why Deep Linking Matters for Real Estate SEO

By Cali Cioppa | August 29, 2023
The digital landscape of real estate marketing is evolving rapidly. With more consumers starting their home search online, real estate businesses must have a strong online presence. One tool that's been somewhat overlooked but is of significant importance is deep linking, especially in the context of real estate Search Engine Optimization (SEO). Understanding Deep Linking […]
Digital Age

Transforming Real Estate in the Digital Age: Streamlining Operations and Enhancing Customer Experience with Dell Boomi

By Cali Cioppa | June 29, 2023
The digital age has brought a seismic shift in industries across the world, and real estate is no exception. A vital factor in this shift is the rise of integrated technologies like Dell Boomi. This software allows for streamlined data management, system integration, and improved operational efficiency, which are crucial to maintaining a competitive edge […]
Google

What Is a Great Google Quality Real Estate Score: A Comprehensive Guide

By Cali Cioppa | June 5, 2023
Navigating the world of Google Ads can be challenging, especially in an industry as competitive as real estate. One term you've probably heard in relation to Google Ads is "Quality Score." This score is crucial to how your ads perform and how much they cost. But what does it mean for realtors, and what constitutes […]
Advertising

Why Bing Can Be An Effective Advertising Platform for Real Estate Agents"

By Cali Cioppa | May 29, 2023
The business of real estate is highly competitive, dynamic, and localized. In the bid to find the right property or sell one, real estate agents have come to rely heavily on digital advertising, specifically on popular search engines like Google. However, as competition and costs rise on Google's advertising platform, real estate agents are exploring […]
Marketing Insider

Why Real Estate Polls Are a Must-have for Your Real Estate Blog

By Cali Cioppa | May 26, 2023
Yes, real estate polls can be an effective tool for engaging your audience and increasing interaction on your real estate blog. Here are some reasons why polls can be beneficial: Audience Engagement: Polls provide an opportunity for your readers to actively participate and express their opinions. This engagement can foster a sense of community and […]
Digital Age

Should I Focus on Real Estate Keywords to Get Better Google Search Results?

By Cali Cioppa | May 22, 2023
In the digital age, where search engines dominate the realm of information retrieval, optimizing your online content for better visibility on platforms like Google has become crucial. As a real estate professional or enthusiast, you may wonder whether focusing on real estate keywords is an effective strategy to improve your Google search results. This article […]
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