CEO:  MobileRealtyApps

Website: MobileRealtyApps.com

Interview by Demi Ward

While there’s no shortage of mobile home search applications on the marketplace today, the HomeSpotter mobile home finding app for the iPhone and iPad simply leaves other mobile home search tools in the proverbial dust. HomeSpotter is an augmented reality application that provides a sophisticated tool for locating recently sold and currently for sale homes within range of your mobile phone. The HomeSpotter app is just one of many mobile home search tools available from MobileRealtyApps.com.

Realty Biz News recently spoke with Aaron Kardell, the founder and CEO of MobileRealtyApps.com, to learn more about how HomeSpotter is assisting real estate brokers in the delivery of cutting edge home finding services to their clients in the home buying marketplace.

RealtyBizNews.com: Can you explain how the HomeSpotter mobile application works?

Aaron Kardell: HomeSpotter is actually not a separate mobile application, but a specific feature that is available in the suite of mobile applications that our company offers. How it works is really simple. Let’s say that you are out with a client showing properties. All you would need to do is hold up your mobile phone in front of a dwelling, and a panoramic view of homes for sale in range of your mobile device would pop up on your screen. There’s a great video on our company website at: http://www.HomeSpotter.com that provides a clear visualization of how the technology works.

RealtyBizNews.com: What are some of the bells and whistles that real estate professionals can look forward to experiencing when using the HomeSpotter feature?

Aaron Kardell: HomeSpotter is an advanced mobile home finding tool that delivers more than a bird’s eye view of MLS listings for sale by zip code. As an example, the information on the properties in the range of a realtor’s mobile device comes from a live camera feed, so as they move, the distance, direction and other information about the properties in their immediate area is instantly updated on the screen of their mobile device. This technology saves time and energy for Realtors, since there is no need to constantly enter new search criteria to find properties to show. HomeSpotter provides Realtors and home shoppers with a radically new way to search for properties – by curb appeal.

HomeSpotter's Augmented Reality technology makes home shopping fun and interactive

RealtyBizNews.com: What benefits can real estate professionals expect from the mobile marketing suite offered by your company?

Aaron Kardell: Our mobile apps, including the HomeSpotter feature, collectively function as a best-in-class lead generation tool that can be used “out-of-the-box”. The apps in our suite are white labeled, meaning they can be branded for any real estate broker or MLS. Once the apps are branded for a broker, their customers and agents can easily download their app at any time from the Apple App Store, Android Market, or BlackBerry App World. The HomeSpotter feature specifically, is currently available on iPhone and iPad, and that feature will be added to our Android apps in January 2012. The apps my company provides are a good investment for many real estate brokers, as it eliminates the time and expense of in-house development of custom mobile applications for multiple platforms. In addition, the HomeSpotter feature along with our complete mobile marketing suite provides real estate brokers with the best technology in the marketplace today, which also assists in attracting and retaining the best real estate agents in their local markets.

RealtyBizNews.com: Is the HomeSpotter feature currently available in all U.S. Markets?

Aaron Kardell: Not yet. Our goal is to first equip a select few brokers or MLS’s in each market with the technology and then gradually expand this offering to a wider market in the future. ***

If you would like to learn more about the HomeSpotter feature and its related mobile marketing suite, please visit www.MobileRealtyApps.com or www.HomeSpotter.com for further details. You may also contact Aaron Kardell by phone at: 612-284-2828 x212 or by email at:  aaron@mobilerealtyapps.com

Real Estate Investor/Distressed Real Estate Specialist: Deepa Lakhlani

President: DL Investments

Website: www.deepalakhlani.com

Deepa Lakhlani is a South Florida real estate investor and consultant who is a pro at connecting a growing clientele of domestic and international investors with the best real estate deals South Florida has to offer. Her real estate business is growing by leaps and bounds, as she delivers an air of professionalism, integrity and magnetism that stands out among the pack. She understands the promise of real estate as an engine to future wealth and prosperity for those who choose to invest in it; and those who seek out her services know that she delivers quality service that is in a class of its own.

Deepa began her real estate career in the Sales and Marketing division of the Distressed Real Estate Institute in Boca Raton, FL, which provided her with the requisite skill set to wheel and deal in the South Florida real estate market. Deepa decided to form her own company in the earlier part of 2011 because of the volume of opportunity she saw emerging for real estate investors in the area. She is heavily involved in the wholesale and rehab sector of the real estate market and works very closely with cash buyers who are seeking to capitalize on all of the great real estate deals that exist today in South Florida.

Realty Biz News recently spoke with Deepa to find out more about her role in the real estate market in South Florida and the services that she delivers to her global base of clients:

RealtyBizNews.com: Can you describe who your clients are and what their goals are?

Deepa Lakhlani: I work very closely with two different types of clients in the real estate investment arena, either buyers or sellers. In the case of sellers, the clients that I serve are owners of distressed properties, which we acquire at a bargain price. We later present these deeply discounted investment opportunities to the buyers (investors), who are also my clients. Many of the buyers that I work with are foreign investors who are looking for properties with a good investment potential, which they may at times use  as vacation homes on a periodic basis. My business brings buyers and sellers together to strike a deal that is to everyone’s benefit.

RealtyBizNews.com: What type of properties do your deals normally involve?

Deepa Lakhlani: My clients who are buyers invest in all types of properties, but there’s a large amount of investing happening right now in the residential housing market because there is so much inventory available in this category at the present time, in South Florida.

RealtyBizNews.com: What need does your business serve over what the average real estate investor provides to buyers and sellers?

Deepa Lakhlani: A lot of distressed sellers do not see beyond the conventional ways of seeking foreclosure relief. Real Estate Investors are portrayed as “sharks” to them, who are only hungry for a good deal and want to make them homeless. Not a lot of investors spend time informing distressed sellers that their assumptions are false, and that selling their house to investors is more of a win win situation, instead of a process of making them homeless. As a distressed property consultant and an investor, I provide these sellers with insights and elucidations on the advantages of selling to private investors versus waiting for the big auction date from the banks and eventually losing their house. On the other hand, buyers find it very difficult to source good deals in this market and often get outbid when they do eventually find one. I have first hand access to these deals and my network of wholesale investors, who can consistently source these bargain priced deals. Unlike many real estate investors, I do my due diligence on all potential deals, to ensure the subject property is free and clear of any liens, code violations or open permits. Conversely, many real estate investors are oblivious to this and can make common mistakes that would cost them a fortune!

RealtyBizNews.com: What is the one thing that you wish more people knew about real estate investing?

Deepa Lakhlani: That there are different ways of accessing capital for the purposes of real estate investing. I think more people would become involved in real estate investing if they realized that as a real estate investor you do not need to have cash or credit to get started. There are many private money and hard money lenders (non mortgage lenders) who provide loans that will allow them to purchase properties for investment purposes which they intend to rehab or fix-up and resell in a short time frame, allowing them to quickly pay back the private lender and walk away with a nice profit.***

If you would like to inquire about the services that Deepa provides to property sellers and real estate investors in the South Florida real estate market, you may contact her by phone at: 1-855-REI-BUYS (734-2897), by email at: contact@deepalakhlani.com or visit her website at: www.deepalakhlani.com where you can find some of the best real estate deals South Florida has to offer.