Real Estate Marketing & Beyond

Editorial Insider

Launching Change in a Brokerage

By Rick Ellis | September 25, 2023

Editorial Insider

The surprising reason why brokers sell good companies

By Rick Ellis | July 22, 2023

Warren Buffet famously said, "The real thing to do with a great business is just hanging on for dear life." However, many real estate brokers do sell their brokerages and the primary motivation behind the decision to sell is not always financially driven. In fact, cashing out isn’t always even one of the top reasons […]

Editorial Insider

The Top 5 Brokerage Challenges

By Rick Ellis | May 1, 2023

One of the biggest challenges as a real estate broker is always having to be “the smartest person in the room.” Literally, everyone looks to you for answers and guidance which can be a challenge in a rapidly changing environment. A favorite quote of mine that’s been around forever is, “if you’re the smartest person […]

brokerage value

Editorial Insider

Why determining brokerage value is so hard

By Rick Ellis | February 14, 2023

“Close only counts in horseshoes and hand grenades,” said famed Major League baseball outfielder and manager, Frank Robinson. While his famous phrase coined in 1973 graphically makes the point that being close to achieving something doesn’t actually provide real benefit (other than in his two extreme examples), I would argue that there is a third comparison […]

Editorial Insider

Three basic areas for brokerage growth

By Rick Ellis | January 17, 2023

Mark Twain could have been a real estate broker when he said, “history doesn't repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the days preceding the pre-2008 housing crisis. Certainly, the industry is facing challenges ahead, but brokers who’ve been around a […]

Editorial Insider

The good news & the bad news

By Rick Ellis | December 15, 2022

The words jumped out at me from an old sheet of lined notepad paper in a thick file that I had kept through the years, “This business is about challenging times. Either you’re in one now, or you’re just coming out of one, or you’re getting ready to go into another one. It’s all about […]

Editorial Insider

Finding Growth in a Chaotic Real Estate Market

By Rick Ellis | November 6, 2022

A mere week had passed since Hurricane Ian tore through Southwest Florida, leaving a swath of damages that could reach as high as $250 billion, and yet inside this once beautiful real estate broker’s office, workmen were already at the task of rebuilding. Talking over the noise of construction, the Broker/Owner explained that she had […]

Brokerage, Editorial Insider

What’s the real driver of value in a brokerage?

By Rick Ellis | September 26, 2022

“Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his thoughts on its value, and he had a really big number in mind. The discussion was complicated by the fact that the firm was […]

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