Real Estate Marketing & Beyond

Editorial Insider

Why determining brokerage value is so hard

By Rick Ellis | February 14, 2023

Editorial Insider

Three basic areas for brokerage growth

By Rick Ellis | January 17, 2023

Mark Twain could have been a real estate broker when he said, “history doesn't repeat itself, but it does rhyme.” While there are fundamental differences, many pundits like to compare today’s real estate market to the days preceding the pre-2008 housing crisis. Certainly, the industry is facing challenges ahead, but brokers who’ve been around a […]

Editorial Insider

The good news & the bad news

By Rick Ellis | December 15, 2022

The words jumped out at me from an old sheet of lined notepad paper in a thick file that I had kept through the years, “This business is about challenging times. Either you’re in one now, or you’re just coming out of one, or you’re getting ready to go into another one. It’s all about […]

Editorial Insider

Finding Growth in a Chaotic Real Estate Market

By Rick Ellis | November 6, 2022

A mere week had passed since Hurricane Ian tore through Southwest Florida, leaving a swath of damages that could reach as high as $250 billion, and yet inside this once beautiful real estate broker’s office, workmen were already at the task of rebuilding. Talking over the noise of construction, the Broker/Owner explained that she had […]

Brokerage, Editorial Insider

What’s the real driver of value in a brokerage?

By Rick Ellis | September 26, 2022

“Why would I sell if I was making that kind of money,” he asked dismissively. The broker wanted to discuss selling his brokerage and cashing out. He had just voiced his thoughts on its value, and he had a really big number in mind. The discussion was complicated by the fact that the firm was […]

Editorial Insider

The real estate pendulum swings again

By Rick Ellis | August 8, 2022

Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law of the pendulum. That constant swinging back and forth […]

Editorial Insider

What’s my brokerage worth?

By Rick Ellis | May 31, 2022

“Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom. Real estate brokers have enjoyed a good run for several years and in the changing climate, many are looking to take some chips off the table and reduce their personal risk. […]

Editorial Insider, US Real Estate

Shift happens

By Rick Ellis | April 25, 2022

For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for the rest of 2022, and few think they will match the production levels of the past year. This […]

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