Rick Ellis is a 30+ year veteran of real estate brokerage ownership, mergers & acquisitions, and franchising, As VP with The Corcoran Group, he directs real estate firms with their growth strategies and increasing their market share, profits, business value and exit strategies.

About Rick Ellis

Rick Ellis is a 30+ year veteran of real estate brokerage ownership, mergers & acquisitions, and franchising, As VP with The Corcoran Group, he directs real estate firms with their growth strategies and increasing their market share, profits, business value and exit strategies.

What’s my brokerage worth?

“Gambling is not about how well you play the games; it’s really about how well you handle your money,” says the old gamer’s axiom.  Real estate brokers have enjoyed a good run for several years and in the changing climate, many are looking to take some chips off the table and reduce their personal risk.

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Shift happens

For brokers and agents, the past 18-months have seen the hottest market in decades. Even with the pandemic and struggling economy, most brokers have enjoyed record growth. But ask those same brokers what they see ahead for the rest of 2022, and few think they will match the production levels of the past year. This

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But we have free coffee

I was sitting in a boutique broker’s beautiful office listening to the owners vent about their frustration with recruiting. Attracting strong agents was a challenge for them, but equally frustrating was that after onboarding recruits, they often lost them to other brokers once they began producing. The managing broker said, “I feel like we are

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The One Thing Your Agents Need

A hotly debated topic among brokers is what do agents really need today to ensure their overall success. The raging issue is important for so many reasons, as agent success directly impacts the health of the brokerage. Will Rogers said, “A difference of opinion is what makes horse racing and missionaries.”  Most brokers have strong

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Same Stuff Different Day

Welcome to the new year– although to many it’s best described by the acronym “SSDD.” Based on conversations with brokers, it does feel like the movie “Groundhog Day” in which the main character, Bill Murray, finds himself reliving the same day over and over. The real estate industry seems like it’s reliving past days; the

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Top Five Brokerage Deal Killers

I was on a recent real estate M&A’s panel discussing the usual stuff like, how’s the market; what to look for in deals; what are the pricing multiples today, etc., when someone asked a refreshing question: “What are the top deal killers?” Price and terms are usually the first thing out of someone’s mouth when

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The secret few brokers discuss

There’s a dirty little secret in the world of real estate brokerages that few people talk about. It’s a disturbing trend that we’re seeing more frequently in small and mid-sized firms: Many brokerages today are just not very profitable.  In 35+ years, I’ve looked at 1,000’s of financial statements. What is interesting lately is that

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The Logistics of Brokerage Growth

“Amateurs talk about tactics, but professionals study logistics.” This quote, often attributed to former Chairman of the U.S. Joint Chiefs of Staff, Omar Bradley, applies to today’s real estate market.  Many brokers now see opportunity ahead in the softening market. They are developing strategies and tactics to take advantage of growth opportunities and focusing on brokerage

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The Boom Brokers Should Worry About

There is a new real estate boom sweeping the industry that few predicted and this one’s different– it’s not just about home sales. This surge is happening in almost every U.S. market and yet only a tiny percentage of brokers are benefiting from it. This boom is having a quiet and dramatic impact in your

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How to develop a valuation for your real estate brokerage?

I am often asked, “what is the multiple for valuing my company?” Most are generally surprised and somewhat annoyed when I respond simply with — “it depends.” There are numerous factors that impact value, no single, simple and accurate multiple is applicable. Even within the same market, comparable brokerages may vary greatly in value. Multiples

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