For the 21st Century real estate professional, just following leads like the cliche traveling salesman is just not going to cut it. With economic conditions bottoming out, or even in a bullish real estate market, competition simply will not allow for slouchy brokerages any more. Assessing not only where your business is in the greater scheme of new age engagement, but learning to perfectly understand new tools - this is the rub. Bottom line? Get intelligent or get put out of business.
Every day we run across so called agency experts doing what they "call" social media engagement. A Facebook page here, a tweet there, lip service, and a wing and a prayer, the whole matrix of online business is full to the brim with mediocre attempts at pusing some magical Internet easy button. But, the simple fact remains - there is no such thing as an easy button. That is, unless your are and you use intelligence in your efforts. The days of BS-ing your way through, are over.
The infographic below suggest we need to do a lot more than just scramble for some buyer leads. The first and foremost variable in using online channels is the integrity of the data gleaned. While BI has not been employed so much for our industry, it soon will.
Created By Domo Technologies, Inc.
Looking at this graphic from DOMO, it is fairly easy to begin creating your own so called "dashboard" of effectiveness for your channels. By following the suggested path, Real Estate pros can better evaluate BI platforms like RBI, PeopleCube, and a vast landscape of similar Realty business intelligence solutions. But what's more, the journey through this sort of data assessment minefield will teach you the next phase of brokering properties - becoming a one man or woman army of industry engagement.
We'll offer up part two of this series next...
Fish image courtesy © sk_design - Fotolia.com