Real Estate Marketing & Beyond

100 Must Follow Realtors on Twitter

By Violeta-Loredana Pascal | January 18, 2013

SEO, US Real Estate

4 Tips For Effective SEO in the Real Estate Industry

By Federico Einhorn | January 17, 2013

Working in the real estate industry is hard work. You put in long hours, and you are never guaranteed a paycheck unless you happen to be in the first few years of the business where the agency is subsidizing your pay. Even still, at some point you'll be expected to produce. Living off of commissions can be done, and there are successes to prove it's possible, but it takes a dedicated effort and some serious marketing skills to survive out there - especially these days. Welcome to Internet marketing: the final frontier.

Lead Generation, Real Estate Resource, US Real Estate

E-mail Marketing is [sort of] Dying, But Maybe Not for Realtors

By Joe Heath | January 16, 2013

We constantly hear chatter about how the newspaper business and print advertising are industries that are slowly dying. The emergence and development of the internet and mobile technology leaves us with the ability to get up-to-the-minute news and information the second it breaks rather than just once a day at your door step or in a coffee shop.

SEO, US Real Estate

Top SEO Blogs For Real Estate Agents

By Joe Heath | January 4, 2013

Search engine optimization is becoming more and more relevant for even the most technically-challenged real estate agents in the business. The statistics don’t lie and it’s been well documented that the majority of today’s home buyers start their initial home search online.

Social Media, US Real Estate

Social Login Long Overdue When It Comes To Real Estate Website Registration

By Joe Heath | January 1, 2013

Whether it’s posting a quick Twitter update about a property showing you just had or uploading pictures of a brand new listing on Facebook or Pinterest, social media is just one more way for real estate agents to reach today’s tech-savvy home buyers.

Featured News, SEO, US Real Estate

A Comprehensive Guide to Real Estate Link-Building

By Joe Heath | December 27, 2012

Certain aspects of search engine optimization are simple, easy to understand, and something that can be done to your website in an instant, but link building is an altogether different kettle of fish, and one that many realtors completely fail to get to grips with.

Coaching, Lead Generation, Real Estate Marketing, Real Estate Resource, Real Estate Technology, Realtors

A Cool Idea for Juicing Up Your Real Estate Strategic Alliances

By Linda Schneider | November 7, 2012

As I was listening to Jay Abraham the other day, I heard story after story about how he'd used strategic alliances and joint ventures to make millions of dollars. Then, I had one of those V8 moments...

Real Estate Marketing, Social Media

Message to All Realtors: Stop Using Your Personal Facebook Account For Your Business

By Joe Heath | October 30, 2012

A common mistake I see real estate agents make when it comes to using Facebook is to use their personal page as a way to promote their real estate business. What’s even worse is when agents make a poor attempt in combining a personal page into a business page.

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