Conversion Rate Optimization

How to Use Optimization to Boost Your Real Estate Landing Page CRO

By Ben Shepardson | March 9, 2023
Conversion rate optimization, or CRO for short, has become increasingly important for online marketing. As the measure of how well your website or landing page is converting prospects to sales, CRO is an essential metric for anyone trying to drive business to their website - and that includes real estate professionals. Without a solid CRO, […]
Facebook Marketing

Facebook Marketing Strategies: Types of Social Media Ads to Use on the Platform

By Ben Shepardson | March 8, 2023
As one of the biggest and arguably most influential social media platforms today, Facebook Marketing represents a major avenue for building brand awareness. This, of course, is why it’s the first stop for just about any marketer looking to grow their own company’s reach. If you’re running a social media marketing campaign, it simply must […]
TikTok logo
Social Media

TikTok Marketing for Real Estate

By Mihaela Lica Butler | March 7, 2023
TikTok's marketing potential is essential for real estate agents who want to attract buyers and renters from the digital native generation.
Lead Generation

How to Generate Leads From Third-Party Real Estate Websites

By Ben Shepardson | March 2, 2023
At least 3 million people in the US hold real estate licenses. 1.6 million of those people actively work as realtors. While the housing market has been booming in recent years, the number of active agents creates some real competition for those hoping to help you sell your house or buy a new one. One of the […]
Youtube video marketing
Video Marketing

The Ins and Outs of YouTube Marketing for Real Estate

By Ben Shepardson | February 28, 2023
Youtube video marketing is a powerful tool, especially for real estate professionals. The ability to expand your reach and promote your brand through video content simply can’t be understated, especially with the heightened impact of this type of content. While there are dozens of different platforms for video content, such as Facebook, Instagram, and even […]

How Important is SEO for Your Real Estate Business?

By Ben Shepardson | February 27, 2023
Search engine optimization is important for any business, especially since the internet is the primary vehicle for most companies today. If you have a product or a service you’re offering to the public, you’ll need to market your brand - and one of the most effective ways to supercharge your online marketing efforts is through […]
Page Performance

Page Performance: an Aspect of Your Real Estate Website That You Can’t Afford to Overlook

By Ben Shepardson | February 23, 2023
There’s so much that goes into having an effective real estate website. Most real estate professionals spend lots of time and effort ensuring that the content of their site is at its best through efforts like search engine optimization (SEO). Yet there’s more that goes into making your real estate website stand out from the […]
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