Advertising, Featured News, Real Estate Technology, US Real Estate

Luxury Retreats raises $11M to take on Airbnb in high-end homes

By Mike Wheatley | June 12, 2015
A luxury rental site that can best be described as Airbnb for mansions raised $11 million in Series B funding, in another sign of how the sharing economy is making inroads into real estate.
Advertising, US Real Estate

How Important is Word of Mouth Advertising for Agents?

By Brian Kline | January 15, 2015
According to the National Association of Realtors® 88% of both home sellers and buyers used an agent in 2014. Of the other 12%, 7% bought directly from a builder and 5% bought directly from the seller. The question agents should be asking is how does that 88% decide which agent to go with? The numbers […]
Advertising, Real Estate Technology, US Real Estate

Real Estate Ads Get a Dose of Political Correctness

By Mike Wheatley | January 17, 2014
Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more 'politically correct' phrasing so as not to offend anyone reading them.
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Advertising

What the Coca-Cola Chase Super Bowl Ad Can Teach Us

By Phil Butler | January 24, 2013
If ever a business professional wanted to understand how to engage via the web, the Super Bowl initiative by Coca Cola offers some vibrant clues as to how to proceed. We thought it might be helpful for readers interested in digital marketing to take a look at the so called "Mirage" ad, and the game behind it too. As you know, Super Bowl Sunday is as much about commercializing and socializing, as it is about touchdowns.
Advertising, US Real Estate

Have a New Real Estate Website? Start Getting Instant Results Today

By Joe Heath | October 19, 2012
So you’ve just started a real estate website and want to start generating leads right away. As you know, search engine optimization is a long-term process that will boost your site’s authority over time, but not immediately. So what’s the best way to start getting an initial return on your web investment?
Advertising, US Real Estate

Wisconsin's Shorewest Realty Shows Up On Radar - Others Don't

By Phil Butler | October 9, 2012
"Pulling out the stops", sometimes that's what it takes to break ahead of the competition. This morning an article over at Inman News tweaked my interest in a real estate company that may just be pulling those proverbial bonds of convention. Wisconsin based Shorewest Realtors not only released a cutting edge new website, but went to TV advertising to tell about it.
Advertising, US Real Estate

Zillow® Set to Launch National TV Commercials

By Joe Heath | September 19, 2012
Consumers in the market for a new home will now be reminded to conduct their home search using Zillow® while watching national television channels such as ABC Family, HGTV, CNN, and the Travel Channel.

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