Real Estate Marketing & Beyond

100 Real Estate Pages and Accounts to "Like" on Facebook

By Violeta-Loredana Pascal | January 30, 2013

A How-To Guide On Using Pinterest For Real Estate SEO

By Joe Heath | January 30, 2013

Although the thought of closely managing yet another social media account may sound gut-wrenching, anything that can possibly drive more business and attract more home buyers is certainly worth the extra effort. So just how can Pinterest benefit your real estate website's SEO?

Remodeling social engagement

Featured News, Social Media

The Top 10 Remodeling Gurus on Twitter & How Come [Updated]

By Phil Butler | January 29, 2013

Everybody on the Internet loves lists. As to the reason "why" people enjoy them, it's enough to look at the psychology behind them. Basically though, lists cover a few basic reader needs, and relieve some of the pain of web texts. Not the least of these "pains" is eye strain and fatigue in reading long texts on your screen, but this is fodder for another article. Let's just say lists are "easy", and get on with this one.

What the Coca-Cola Chase Super Bowl Ad Can Teach Us

By Phil Butler | January 24, 2013

If ever a business professional wanted to understand how to engage via the web, the Super Bowl initiative by Coca Cola offers some vibrant clues as to how to proceed. We thought it might be helpful for readers interested in digital marketing to take a look at the so called "Mirage" ad, and the game behind it too. As you know, Super Bowl Sunday is as much about commercializing and socializing, as it is about touchdowns.

SEO and marketing your home

Featured News, SEO

7 SEO Must-dos for Every Real Estate Website: No Excuses

By Al Twitty | January 23, 2013

Consider this: In 2011, according to J.D. Power reports as noted on an AGBeat release, only a measly 58% of home sellers use websites and website listings to promote properties. This number was peaking at 82% in the year 2010.

People to watch on SM

RealtyBizNews.com Presents “Real Estate Professionals to Watch on Social Media” Series

By Violeta-Loredana Pascal | January 21, 2013

Look no further, as all the key real estate professionals who share relevant content on various social media networks are to be listed in RealtyBizNews.com’s “Real Estate Professionals to Watch on Social Media” Series.

Real Estate Social Media Lesson One: Courtesy @Homes Boston

By Phil Butler | January 19, 2013

Don't you love it when your points are illustrated by others? So much is professed where the value of online discussion is concerned, online marketing, social media ROI, and just where the real estate pro fits into the equation. The "end all" proof of digital marketing channels for your Realty endeavors though, is actually resident in but one facet of communicative value - reciprocity. A nice group on Twitter, Homes Boston on Twitter, just helped me prove so. Bear with me, I'll explain.

twitter fun

100 Must Follow Realtors on Twitter

By Violeta-Loredana Pascal | January 18, 2013

Social media is, undoubtedly, very important these days for professionals in all fields and realtors are no exception. Twitter is an important social network with many members in various countries and, when deciding who to follow, it is important to choose accounts that are constantly updated with interesting and relevant content. Listed below are 100 […]

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