Featured News, Lead Generation, Real Estate Resource, Real Estate Technology, US Real Estate

What's in a Logo?

By Joe Heath | April 12, 2012
Many real estate agent websites I’ve seen over the years have the Realtor’s name in the header and maybe a clever, or not-so-clever, tagline right underneath. While there’s nothing wrong with this design style and having your name atop your website in no way affects the performance or usability of the site, it’s not the most effective way to grab a home buyer’s attention.
Industry Technology, Lead Generation, Product Reviews, Real Estate Resource, US Real Estate

How To Create Properties Which Sell Themselves - Almost!

By Anita Cooper | February 1, 2012
Realtors...you’ve got a problem. You have listings which are quite frankly gathering dust, stirring up little to no interest. Why is that? Depending upon the area of the country you live in, it could be lack of growth, poor job outlook - whatever, but one thing is certain, if you continue doing what you’ve been doing to market your homes you will continue to receive the same results.
Lead Generation, Real Estate Resource, Real Estate Technology, Social Media, US Real Estate

Where Should You Focus Your Efforts?

By Kristi Hines | December 8, 2011
Blogging, Twitter, Facebook, LinkedIn, YouTube, and ActiveRain - all of these (and now Google+) are being utilized by successful real estate professionals. The question is, how do you know what works best for you and what you should focus your energies into? Blogging is Essential For most businesses, blogging is essential in many ways. First […]
Lead Generation, Real Estate Resource, Real Estate Technology, US Real Estate

Real Estate And Collective Buying - A Growing Trend

By Anita Cooper | October 14, 2011
Coupons. With the exception of followers of TLC’s Extreme Couponing, most people will use coupons on occasion, but won’t “go nuts” about using them.  Since tough economic times have hit most of the developed world, coupon usage is rising.  Mashable’s neat infograph (below) details not only how much the usage of coupons has risen, but […]
Industry Technology, Lead Generation, Real Estate Resource, Real Estate Software Apps, US Real Estate

Surfing for Homes - A New Facebook App Is Here

By Anita Cooper | October 7, 2011
Ah, applications, or “apps” for short. We love ‘em don’t we? There are apps for every possible thing under the sun - apps to help you keep track of when it’s tea time, game apps, design apps - you name it, it probably has an app for it. So it’s no surprise that Cervera Real […]
Industry Technology, Lead Generation, Real Estate Resource, Real Estate Software Apps, US Real Estate

Realtors - Do You Get The Gist?

By Anita Cooper | September 15, 2011
An uncommonly used word, “gist” can be defined to indicate the “main point” about a subject, speech or argument. In law, it’s defined as “the essential point of an action.” What, you might ask, does this have to do with real estate? Nothing, if you consider real estate simply property that’s being sold. However, if […]
Lead Generation

Real Estate's Underutilized Shadow Markets

By Joe Spake | January 10, 2011
The real estate market of 2011 is actually a bold new territory where new ideas and innovators may well rule the coming industry. Shadow markets, with shadowy industry segments beneath them even, reveal a property industry with little sense of what it used to be. Exposing unlisted potential and flipping it into positive sales flow is but one novel idea for the new real estate broker.

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