Real Estate Marketing & Beyond

When Is a Niche Site "Niche"?

By Dan Vassiliou | March 25, 2013

Real Estate Technology, SEO

Pinterest Launches "Pinterest Web Analytics"

By Joe Heath | March 14, 2013

There are many words you could use to describe mold. How about sneaky, opportunistic, hazardous, persistent, smelly and scary, just for starters? Among the general population, you’ll encounter a variety of reactions to the "M" word. But among real estate agents, the mere mention of mold can easily trigger anxiety attacks, not to mention a string of other 4-letter words not suitable for publication.

How To Know If A Web-Page is SEO'd

By Joe Heath | March 8, 2013

If you have a real estate website, following basic search engine optimization techniques is critical for generating traffic and attracting home buyers. While some aspects of search engine optimization are more complex, on-page keyword optimization is easy to understand and easily fixable, even to real estate agents with little web or SEO experience.

Happy Google

5 "Must Do Things" in a New Age of SEO

By George Stevens | February 15, 2013

While technology changes, algorithms update, and Google continue their quest to dominate the online world, keeping up with things can be a daunting task. It’s time to stop trying to trick Google because Google is fast becoming impossible to trick, and ultimately, Google’s rule over SEO is bound to become incontestable. It’s a clever search engine we’re dealing with, so rather than trying to outsmart it, we need to play along and give Google what they’re looking for.

Real Estate Technology, SEO

20 Real Estate Agent Blogs That Stay Current

By Joe Heath | February 12, 2013

In a world where many real estate companies struggle with getting found, marketability, and developing their real estate brand, consistent blogging remains an underused web marketing strategy that can help drive visibility, higher search rankings, and widespread consumer acceptance.

Eight Tips for Increasing Online Sales via Guest Blogging

By Guest Author | February 7, 2013

There are lots of different search engine optimization (SEO) methods that can be utilized in order to enhance the visibility and credibility of your website. One option which is soaring in popularity as of late is guest blogging. This is a niche of content creation which has benefited from the recent changes to SEO.

Investing, Real Estate Marketing, Real Estate Technology

Property Investment Expert Rick Otton Shares Remote Investing Tips in Podcast

By Alina Popescu | February 7, 2013

In his latest Creative Real Estate iTunes podcast, property investment strategist Rick Otton shares tips with property investors on saving time and money through remote marketing and investing. As property investors no longer need to see a property when buying or selling it, as advised by the Australian property investment strategist as Google maps along with other types of handy technology turn remote decision making into a reality.

Social Media, US Real Estate

How To SEO Your Real Estate Facebook Fan Page

By Joe Heath | February 7, 2013

Millions of people are on Facebook each and every day, so capturing the attention of these potential home buyers is a lucrative web marketing strategy that is sure to pay dividends if you know how to get found. But like anything in web marketing, your real estate Facebook Fan page is only useful if users are able to see it and access it.

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