Real Estate Marketing & Beyond

Real Estate Technology, Realtors, SEO, US Real Estate

Use Caution When Optimizing Your Real Estate Website

By Joe Heath | May 1, 2012

Advertising, Real Estate Marketing, Real Estate Technology, US Real Estate

Brand Your Real Estate Website....ON EVERYTHING!

By Joe Heath | April 26, 2012

As a real estate agent, you probably already know that your competition is everywhere. Depending on where you are located, there could literally be hundreds of real estate websites in your area alone that are all competing for the same leads.

Real Estate Technology, Realtors, Social Media, US Real Estate

How Siri Finds Real Estate Agents

By Joe Heath | April 24, 2012

Have you seen the new TV ad where Samuel L. Jackson commands his iPhone to find a grocery store that carries organic mushrooms, or asks it how many ounces are in a cup? The ad itself is fairly entertaining and in case you aren’t totally up to speed with the latest mobile trends, the iPhone application he’s using to find the answers to all his questions is called Siri, and there’s little she can’t tell you.

Real Estate Technology, Realtors, Social Media, US Real Estate

Facebook Frequency for Realtors

By Joe Heath | April 20, 2012

One of the first questions I get asked when consulting a real estate agent on social media is how often should they post something to their accounts. While there is no exact methodology you should following when posting information or updating your status on Facebook or Twitter, you should always be careful not to spam

Industry Technology, Real Estate Resource, US Real Estate

Can Your Smartphone Boost Your Income?

By Anita Cooper | April 18, 2012

Well known industry news website Inman News conducted a survey called “Diving into the Mind of Today’s ‘Free Agent’”. Directed towards real estate professionals, over 80 questions covered topics such as agents’ earnings, time spent working on various activities, and amount spent on technology and marketing.

Advertising, Real Estate Technology, Realtors, US Real Estate

Common Craigslist Mistakes for Real Estate Ads

By Joe Heath | April 17, 2012

If you have been in real estate sales for any length of time, chances are you’ve probably used Craigslist at one point to market your home or condo listings. And if you live in a major market such as Chicago for example, you’re also probably aware of the horrible over-saturation of apartment finding ads that make local home buyers and renters want to scream

Product Reviews, Real Estate Resource, US Real Estate

Get Your House in Order with HomeZada

By Mike Wheatley | April 12, 2012

There’s no shortage of mobile apps for buyers looking for that dream property, and as for realtors, they have dozens of smartphone tools at their fingertips. But what about homeowners, is there any potential in the apps market for them?

Featured News, Lead Generation, Real Estate Resource, Real Estate Technology, US Real Estate

What's in a Logo?

By Joe Heath | April 12, 2012

Many real estate agent websites I’ve seen over the years have the Realtor’s name in the header and maybe a clever, or not-so-clever, tagline right underneath. While there’s nothing wrong with this design style and having your name atop your website in no way affects the performance or usability of the site, it’s not the most effective way to grab a home buyer’s attention.

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