Comments on: Edina Realty Pull Plug on Trulia Listings Amidst War of Words

By: Mark LaQua

Mark LaQua — Fri, 09 Dec 2011 05:07:54 +0000

Competing brokers large and small are loving this decision. Exposure of listings to the greatest number of offers is always the objective of any listing broker to bring greatest value to sellers.

By: Ken Cuellar

Ken Cuellar — Wed, 07 Dec 2011 14:54:56 +0000

Hey Malibu,
I couldn’t agree more!! with the dues we pay both locally and nationally, our local and national counterparts could easily afford to create a much better lead generating platform that is actually intgrated with the MLS. My MLS here in Arizona has all the tools that any of the third party sites have. They are just not set up to seamlessly transfer a lead into it’s existing system, (You have to enter the lead manually),. I think that would be easy. I think the Local MLS or the NAR could then charge a much smaller fee to it’s local agents for the leads and in turn make much more revenue than they are currently getting through it’s affiliation with sites like Realtor.com. In turn the leads we do get would most likely be much much more reliable.

By: Albert Clark

Albert Clark — Thu, 01 Dec 2011 22:07:42 +0000

Has anyone mentioned RPR???

By: Malibu Real Estate

Malibu Real Estate — Wed, 30 Nov 2011 17:55:05 +0000

All MLS’s and boards need to take their data back and create their own sites that reach the public. The problem is our data is now a commodity that the boards and MLS’s get money from and may want to sell the info for increased revenue to shareholders. Nothing makes me more upset than MY data being sold to “an advertising” co..(exactly) and then they call me to sell me placement with my data.

By: Mike Wheatley

Mike Wheatley — Thu, 24 Nov 2011 10:18:52 +0000

Hi Jill,

To be honest I didn’t realize that Move, Inc. operated the realtor.com site, thanks for letting me know. Yes, there are two sides to every story, and getting more, faster connections is going to help, but then I can also see Bob Peltier’s side of things too. He obviously didn’t think the enhanced listings were worth the price he was being asked to pay! Still, I’m not taking sides, I’m not a realtor, just a reporter who thought this important story deserved highlighting!

Thanks,
Mike

By: Jill Kipnis

Jill Kipnis — Wed, 23 Nov 2011 19:27:32 +0000

Hi Mike. As pointed out above, Realtor.com is the official site of the National Association of Realtors, and is operated by Move, Inc. Our goal is to connect consumers with real estate professionals so they can increase the number of real estate sales transactions, and this connection is important not just on enhanced listings, but on every listing. Through the Realtor.com Connections program, we think listing agents can benefit from the partnership a buyer agent sourced by reducing response time to capture a fresh inquiry. In today’s market, everyone can benefit from more connections and faster response times.

By: Mike Wheatley

Mike Wheatley — Wed, 23 Nov 2011 19:25:14 +0000

Thanks for your comments Jose. I guess smaller brokerages will ultimately have to make a choice then, do they continue with the likes of Trulia and pay whatever is asked of them to be able to promote their listings, or do they invest in their own SEO strategy and try to get noticed that way? It will be interesting to see the repercussions of this, that’s for sure

By: Jose Perez

Jose Perez — Wed, 23 Nov 2011 18:18:01 +0000

I agree with Matt, this is a huge deal and I would not be surprised to see other large brokerages with significant market share following suit.

Let’s keep something in mind, however, Trulia, and sites like Trulia would not exist if the industry had understood how important engaging the real estate consumer was ten years ago. All they did was provide internet consumers with what they wanted and were not necessarily getting from brokerages.

Although companies like Edina have the footprint, marketshare, and resources to make a move like this, smaller brokerages may be apprehensive about doing the same UNLESS they can do a really great job not only driving traffic to their site through their blogging, social media and SEO strategies, but also by having an engaging web platform so when consumers get to their sites they will get all the relevant information they need.

By: Mike Wheatley

Mike Wheatley — Wed, 23 Nov 2011 17:29:26 +0000

Thanks for the advice Lee

By: Mike Wheatley

Mike Wheatley — Wed, 23 Nov 2011 17:28:03 +0000

Hi Matthew,

Thanks for clearing up some of my errors, I was slightly confused by exactly what Trulia were charging money for so that makes Bob Peltier’s stance much more understandable. It really should be a two-way thing, the realtor helps the listings site, and the site helps the realtor in return – there isn’t any need for one to start charging the other, so I can perfectly understand why Bob is so upset with them.