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Great Digital Marketing Ideas You Should Be Using in 2017

By Sujain Thomas | May 16, 2017

There are so many forms of digital marketing being used today. They include podcasts, mobile apps, digital TV and so much more. With all these options, it can be hard for you to stay ahead of the curve. The best thing is that there are a couple of things that you can do to increase your chances of success. Here are some of the best things you can do to achieve more success when it comes to online marketing.

Invest in live streaming

Live streaming became more popular in 2016 when Facebook launched their streaming service – Facebook Live. Twitter was also not left behind as they upped their live streaming too. With these trends, it is safe to say that live streaming is the next big thing.

digital marketing

When getting started with live streaming, don’t just get to it. You have to brainstorm some ideas for the content you will be using in branding. The best ideas include How-tos, Q&As, Events, Behind the Scenes, and Demos. For live streaming to work for you, your content has to be interesting to the target users. Making sure you are teaching something new is one of the ways of guaranteeing success.

Ephemeral content

This is limited life posts that will disappear within a set period of time. The trend has been gaining more and more popularity since the start of 2017. WhatsApp even added the feature in its latest update. Instagram also launched Instagram Stories in the summer of 2016, taking the concept to new audiences. For this strategy to work in digital marketing, you should focus on creating quick, casual, and bite-sized content. Focus on the human qualities of your brand. Snippets from events, behind-the-scenes videos and brand announcement teasers will work great.

Mobile apps

More and more brands are building their mobile apps. The purpose of this is not only to engage their customers but also to collect data. This is one of the reasons why Salesforce is gaining more popularity. You can also advertise on your own app. All in all, for this to work swimmingly, you have to make use of an application lifecycle management solution like This will keep your content from becoming stale.

Influencer marketing

Influencer marketing is gaining popularity with brands spending as much as $570 million on influencer marketing on Instagram. This strategy focuses on word of mouth. People are more likely to trust recommendations from people they trust. Partnering with the right influencer and allowing him to endorse your brand will go a long way in digital marketing.

From a digital marketing perspective, there is a lot that you can do and much more to look forward to throughout the year. Marketers are getting more and more creative by the day. There are new features and functionalities being added almost every month on social media sites and apps. All these open new doors for marketers. It is up to you, as a marketer, to keep your eyes open and to keep learning what other marketers are doing. No one marketing strategy can survive a lifetime.

Author Bio

Sujain Thomas is a digital marketer and an avid user of She enjoys sharing his experiences and recommendations on online marketing. Feel free to connect with her on LinkedIn.

About the Author: Sujain Thomas is a renowned local businessman who has worked for years with a number of oracle consultants. For more information, visit his website.
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