For a multitude of reasons, people hesitate or don’t bother trying to sell their home during the holidays. It could be because they are caught up in the festive and party atmosphere, have friends and family coming over, they don’t want potential buyers trudging snow and rain into the home, they don’t think the market is very active, or for other reasons.
With all that is going on, it’s common to place a home sale on the back burner until after the holidays. However, if you’re serious about selling, you don’t want to miss the benefits and opportunities of marketing your house at this time of years.
This is a good time of the year to take advantage of the thorough house cleaning many people do in preparation for guests and the holidays. You can also use holiday decorations to accent both the inside and exterior of the home. Outside, you can increase curb appeal by decorating gates, shrubs, and porches. You should use lights and well chosen decorations to accent the architecture of the home by highlighting roof lines, dormers, large picture windows, etc.
During these shorter sunlight hours, turn the holiday lights on early to overcome the early darkness. Wouldn’t it be perfect having potential buyers gaze out your large picture window to enjoy the view of fresh snow glittering with yard lights from the warmth of your home?
The same can be accomplished with the interior of your home. Holiday decorations give your home a warm, cozy, and inviting appearance. But be mindful not to over-clutter the appearance to the point that attractions such as fireplaces and alcoves become lost to first time viewers. Also be selective about your color selections. Too much green and red may not be best to go along with fireplace mantels, wall moldings, archways, and other interior features that need to be highlighted.
Benefits of Marketing Your House During the Holidays
When you market your home during the holidays, the inventory of competing houses decreases. Many sellers remove or delay their listings during the holiday season. This means homes remaining on the market are shown to serious buyers that are out home shopping at this time. During the holidays, your home may not get as much exposure as say, during the spring, but you will be well positioned to sell.
You may just attract a buyer that wants to make a new home a present for his or her family this holiday season. Or they might want to move quickly to have extended family and friends in to the new home.
If you have been considering listing your house or already have it listed during the holidays, there are many reasons to to follow through with the listing or take advantage of the season to best market your home when there is less competition. Even if you would rather wait until after the rush of the holidays, it makes sense to meet with an agent now, so you are prepared to be first to market when the holiday season ends. Rarely does a house go on the market without some important preparations, so better to know what to expect than wait and miss an opportunity.
Please leave a comment if this article was helpful or if you have a question.
Author bio: Brian Kline has been investing in real estate for more than 35 years and writing about real estate investing for 10 years. He also draws upon 30 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, a few short miles from a national forest. With the Pacific Ocean a couple of miles in the opposite direction.