Categories: Smart Home Tech

Making Smart Home Tech Is Key for Mass-Market Adoption

The early adoption phase of smart home tech is well underway, but breaking into the mass-market is proving not to be quite so easy for mainstream retailers. An article in dealerscope.com points out that working out how to make smart home tech more approachable for consumers is vital if there is to be mass-market adoption.

While devices such as Google Home and Amazon’s Alexa have helped attract more buyers, products that require behavioral change, where consumers need to think or do something in a new way will not be so instantly popular. Most consumers are looking for something that will blend into the background and which will work almost automatically. They are looking for ease-of-use rather than having to change habits.

The article outlines four consumer concerns regarding smart home tech, the first of which is complexity. It feels brands need to provide and promote products that are easy to use and simple to set up. A lot of people will struggle to set up and install and to configure multiple features. Many find smart devices a little intimidating and the article suggests that retailers should make it clear how easy it is to operate the device straight out of the box.

Value is another concern with pricing for the mass-market proving to be around or less than $100. Big-name brands all cost more than that and consumers are questioning the quality of lesser-known brands that are more sharply priced. Retailers need to make sure consumers understand the balance between value and technology.

We’ve all heard horror stories about the security of smart devices and consumers fully expect that someone else will take care of this problem. However, there is no governing body that requires security protocols to prevent this kind of intrusion and it is essential for manufacturers to ensure security is designed as part of the product right from the start of the process rather than being included as an afterthought.

Many smart home products are stand-alone devices that come with their own security, operating system, and mobile app. Offering devices that can be fully integrated and which are compatible helps retailers to be more competitive.

Allison Halliday

Allison Halliday is a Realty Biz News contributing writer. She handles International Real Estate and is a seasoned blogger.

Recent Posts

Sam Mizrahi: A Great City Needs a Dynamic, Graceful and Inspiring Center

As an admirer of architecture, Canadian developer Sam Mizrahi knows that the great cities of…

8 hours ago

8 Risk Factors to Consider Before Investing in Real Estate

It is said that with great risk comes great reward. All sorts of investments come…

15 hours ago

First National Realty Partners: Invest or Avoid?

Accredited investors have many different options to choose from once they decide to invest in…

17 hours ago

Google AdSense – How to Use It on Your Real Estate Blog

Your real estate blog is one of the greatest marketing tools you have at your…

2 days ago

A Look at Top St. Louis Agents

With tougher times ahead in the industry, here's a candid look at a few St.…

2 days ago

5 Tips for a Successful Home Renovation

If you’re in the process of planning a home renovation, you're likely feeling both excited…

2 days ago