Real Estate Marketing & Beyond
An uncommonly used word, “gist” can be defined to indicate the “main point” about a subject, speech or argument. In law, it’s defined as “the essential point of an action.”
Making life easier, get the Gist?
What, you might ask, does this have to do with real estate? Nothing, if you consider real estate simply property that’s being sold. However, if you recognize that real estate involves individuals, you will see a definite link that needs to be explored. The “gist” if you will, is tapping into the individuality of people you come across in both your professional and personal life.
Considering this, it’s not surprising that the developers of a social communication/contact management software, chose to name their product Gist. Our “electronic lives” can often become overwhelming as we strive to keep contact with and connected to not only friends and family, but professional relationships as well. The barrage of information that passes our eyes and ears never seems to slow down.
Gist can help you keep track of what your contacts have been up to online. For example, if they have recently posted to their blog, offered up an Amazon review, shared a tweet or uploaded/changed their online profile, you will have access to that information in one centralized location. Using this information, you will be able to connect with your contacts and colleagues on a deeper level. At first, this may seem a bit “creepy”, but when you think about it, it’s simply a compilation of information about your contacts which they have already made publicly accessible - Gist simply helps by compiling it all in one single location.
As a realtor, your time is at a premium, so having Gist do the “legwork” for you in acquiring information for potential leads is a great time saver. For example, if you see that your accountant tweeted that he is interested in expanding his office and you have a listing you know would suit his needs, a quick email can let him know that you’ve got the perfect building for him.
Yes, you could have found this information out via Twitter, but let’s face it...you don’t seriously have the time to look through all of your tweets. Yes, you could use an automated service to provide this information to you, but why should you, when Gist can pull not only tweets, but blog posts, blog comments, social media and more - all in one location.
Gist offers a myriad of ways to access this information - BlackBerry, iPhone, Android and SalesForce as well as through browser add-ons via Chrome, Firefox and Internet Explorer. You can also go to their website to access your free account there as well.
Savvy realtors know that individuals don’t want to be “sold” but they do appreciate timely information. Using Gist, realtors can provide that information, easily staying in touch and understanding their clients’ needs in a more clear and concise way.
