Love it or loathe it, social media is here to stay and an article in Forbes highlights the fact that social media platforms are reshaping the way businesses and clients interact.
It points out that even if investing time and money in a social media marketing plan doesn’t always bring about the desired results, it is still recommended that firms commit to such a plan. Social media websites form an important part of the daily lives of most customers and many firms can avoid the harm created by having no social media presence, or having an outdated presence, by simply committing to weekly updates. The article points out that these don’t need to be complicated.
One particular advantage of social media is that it allows a company to demonstrate its knowledge within a given field, as you are in complete control of what is posted. Users can share helpful links and resources and can position themselves as an authority on a subject. This can be particularly useful given that people are continually looking for a trustworthy opinion, especially in matters of national debate or when it comes to breaking news. Anyone who has experience in a niche area can retweet or post an article relating to a current topic, which can be an effective way to gain more followers and potential clients.
Social media platforms offer clients a convenient way to get in contact and the informal style is especially appealing to younger users which can be important for firms wishing to increase their client list in the 25-35 age bracket. Satisfied clients are also able to share their reviews online using social media and can link to your page. This allows their connections and friends to see the endorsement and to follow the link to your business. The article makes the very important point not to underestimate the power of word of mouth reviews, as many people rely on their social network for recommendations on just about every service imaginable. What is even better is that it only takes a few clicks for these potential clients to get in touch with you, especially if your social media profile is regularly updated and easy to find.