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Springing into the New Seasons: 7 Tips to Freshen Up Your Social Media for Spring & Summer

Spring is a season of rejuvenation and renewal in the real estate industry, and it's the perfect time to give your social media accounts a fresh start. As a real estate agent, your social media presence is crucial for reaching potential clients and staying top of mind. In this article, we'll explore some tips and strategies to help you spring your social media accounts into action for the spring and summer. 

  1. Refresh your profiles

The first step to springing your social media accounts into action is to refresh your profiles. This means updating your profile picture, cover photo, and bio to reflect the season. Choose bright, cheerful colors and images that capture the essence of spring and summer. Make sure your bio is up-to-date and includes relevant information about your services and specialties as a real estate agent.

  1. Post seasonal content

Posting seasonal content is a great way to engage your followers and keep your accounts fresh and relevant. Share spring and summer-related posts, such as tips for preparing your home for the season, information on local outdoor activities, and neighborhood highlights. Take advantage of holidays like Memorial Day and the Fourth of July to create fun and festive posts. If you're running any promotions or hosting open houses, be sure to share those on your social media accounts.

  1. Use hashtags

Hashtags are a powerful tool for reaching a wider audience on social media. Use hashtags related to spring and summer, such as #springtime, #summeropenhouse, and #outdoorliving. Make sure to research popular hashtags in the real estate industry and include them in your posts. Don't overdo it, though - too many hashtags can look spammy and turn off followers.

  1. Engage with your audience

Engagement is key to building a strong social media presence as a real estate agent. Take the time to respond to comments and messages from your followers. Ask questions and encourage them to share their own experiences and opinions about the local real estate market. This creates a sense of community and fosters loyalty among your followers.

  1. Experiment with new formats

Social media is constantly evolving, and new formats and features are introduced all the time. Experiment with different types of content, such as videos, live streams, and stories. This not only keeps your accounts fresh and engaging but also allows you to reach new audiences who may prefer different types of content.

  1. Collaborate with others

Collaborating with other social media users or businesses can be a great way to expand your reach and gain new followers. Look for opportunities to collaborate with other real estate agents or businesses in your area. This could include guest posting, cross-promotion, or joint giveaways. By working together, you can reach new audiences and create mutually beneficial relationships.

  1. Analyze your data

Finally, it's important to analyze your social media data regularly to see what's working and what's not. Use analytics tools to track your engagement, reach, and follower growth. This information can help you adjust your strategy and optimize your content for maximum impact.

In conclusion, spring and summer are the perfect seasons to spring your social media accounts into action as a real estate agent. By refreshing your profiles, posting seasonal content, using hashtags, engaging with your audience, experimenting with new formats, collaborating with others, and analyzing your data, you can create a strong and engaging social media presence that attracts new clients and builds loyalty among your existing ones. So get out there and start creating some fresh, informative, and engaging content for your social media accounts!

Cali Cioppa

Cali Cioppa is an account executive with My BFF Social, an RBN network partner, specializing in social media management, marketing, and advertising solutions that drive business. As a contributing author to, “The Digital Age of Real Estate,” she writes about technology and marketing trends that are influencing the future of the real estate and finance marketing. Click here to contact Cali Cioppa.

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