Real Estate Marketing & Beyond

Running Real Estate Ads That Deliver Results

By Ben Shepardson | November 22, 2022

Made for TikTok

Discover Advertising Strategies That Work With Made for TikTok

By Mihaela Lica Butler | June 13, 2022

Made for TikTok is "a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally."

Billboard Advertising

How Can Real Estate Brokers Take Advantage of Billboard Advertising?

By Al Twitty | June 3, 2022

As online advertising options proliferate regularly, many believe that traditional OOH marketing methods have fallen by the wayside. But, this isn’t true for classics like billboard advertising, especially in the real estate industry. Billboard ads are an effective and trusted method of attracting new consumers who wish to purchase new listings or sell existing ones. Here’s how real estate […]

Advertising, Real Estate Marketing

Realtor.com launches Local Expert marketing program

By Mike Wheatley | November 6, 2018

Realtor.com has launched a new digital marketing program called Local Expert that will follow prospective home buyers with ads across its search pages and in their Facebook news feeds.

Featured News, US Real Estate

HUD says Facebook violates the Fair Housing Act

By Mike Wheatley | August 21, 2018

Facebook is facing fresh controversy after the Department of Housing and Urban Development alleged that its violating the Fair Housing Act by allowing landlords and home sellers

Advertising, Mobile Apps, Real Estate Marketing, Social Media

Homesnap intros Google Ads for agents using its ad platform

By Mike Wheatley | March 14, 2018

Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

US Real Estate, Zillow

Zillow kicks off "Many Ways Home" TV advertising campaign

By Mike Wheatley | February 19, 2018

Real estate listings giant Zillow is kicking off a new TV advertising campaign called “Many Ways Home”. The campaign begins with three national TV spots, with an additional two spots set to roll out later in the month

Real Estate Technology, US Real Estate

Facebook fails to stop landlords discriminating by race and disabilities

By Mike Wheatley | November 22, 2017

An investigation by the website ProPublica last year caused a bombshell when it was revealed that Facebook was allowing advertisers to discriminate in housing ads by enabling landlords to filter out people who might view a given ad by their race.

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