Discover Advertising Strategies That Work With Made for TikTok

Made for TikTok is “a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally.”

How Can Real Estate Brokers Take Advantage of Billboard Advertising?

As online advertising options proliferate regularly, many believe that traditional OOH marketing methods have fallen by the wayside. But, this isn’t true for classics like billboard advertising, especially in the real estate industry. Billboard ads are an effective and trusted method of attracting new consumers who wish to purchase new listings or sell existing ones. Here’s how real estate

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Realtor.com launches Local Expert marketing program

Realtor.com has launched a new digital marketing program called Local Expert that will follow prospective home buyers with ads across its search pages and in their Facebook news feeds.

HUD says Facebook violates the Fair Housing Act

Facebook is facing fresh controversy after the Department of Housing and Urban Development alleged that its violating the Fair Housing Act by allowing landlords and home sellers

Homesnap intros Google Ads for agents using its ad platform

Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

Zillow kicks off “Many Ways Home” TV advertising campaign

Real estate listings giant Zillow is kicking off a new TV advertising campaign called “Many Ways Home”. The campaign begins with three national TV spots, with an additional two spots set to roll out later in the month

Facebook fails to stop landlords discriminating by race and disabilities

An investigation by the website ProPublica last year caused a bombshell when it was revealed that Facebook was allowing advertisers to discriminate in housing ads by enabling landlords to filter out people who might view a given ad by their race.

How to Take Advantage of Pinterest’s New Paid Search

It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.

How virtual staging helps to showcase a home

As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.

Real Estate Advertising Is Changing. Are You Keeping Up with the Times?

The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.

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