Realtor.com has launched a new digital marketing program called Local Expert that will follow prospective home buyers with ads across its search pages and in their Facebook news feeds.
HUD says Facebook violates the Fair Housing Act
August 21, 2018 by
Facebook is facing fresh controversy after the Department of Housing and Urban Development alleged that its violating the Fair Housing Act by allowing landlords and home sellers
Homesnap intros Google Ads for agents using its ad platform
March 14, 2018 by
Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.
Zillow kicks off “Many Ways Home” TV advertising campaign
February 19, 2018 by
Real estate listings giant Zillow is kicking off a new TV advertising campaign called “Many Ways Home”. The campaign begins with three national TV spots, with an additional two spots set to roll out later in the month
Facebook fails to stop landlords discriminating by race and disabilities
November 22, 2017 by
An investigation by the website ProPublica last year caused a bombshell when it was revealed that Facebook was allowing advertisers to discriminate in housing ads by enabling landlords to filter out people who might view a given ad by their race.
How to Take Advantage of Pinterest’s New Paid Search
November 15, 2017 by
It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.
How virtual staging helps to showcase a home
October 17, 2017 by
As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.
Real Estate Advertising Is Changing. Are You Keeping Up with the Times?
September 11, 2017 by
The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.
Adwerx Raises $4.3 Million to deliver localized digital ads for real estate
September 6, 2017 by
Adwerx, which sells localized digital advertising for real estate professionals, lenders, and small businesses, says its raised $4.3 million in a new funding round
Nextdoor announces dedicated real estate sections for each neighborhood
August 9, 2017 by
Nextdoor, the social network that aims to connect people living in the same communities, has said it’s introducing a dedicated section on its website for real estate.
