Proven Online Tools for Real Estate Investors



Google offers tools to every online business that are especially well suited to online real estate investors. Google offers everything from interactive maps displaying your many different listings to AdWords for inexpensive advertising to a highly targeted market. Google AdWords is the pay per click (PPC) method of delivering your advertising at the top of […]

Targeted Digital Advertising for Real Estate Agents from Adwerx



I work in the marketing and communication/PR field for over 12 years now and, looking back, there is one thing everyone can agree with: things change rapidly, especially due to the new technology available, the accessibility of the Internet, and to the new gadgets. We live in an connected world and, even if I cannot […]

Keys to Advertising Your Rental Property



Many landlords aren’t very creative when it comes to advertising rentals. When you have a vacancy, it doesn’t need to cost you much to find a new tenant. But if you want to fill that vacancy quickly, you should be using multiple advertising methods. For Rent signs. This is the first step you should take. […]

How Important is Word of Mouth Advertising for Agents?



According to the National Association of Realtors® 88% of both home sellers and buyers used an agent in 2014. Of the other 12%, 7% bought directly from a builder and 5% bought directly from the seller. The question agents should be asking is how does that 88% decide which agent to go with? The numbers […]

Real Estate Ads Get a Dose of Political Correctness



Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more ‘politically correct’ phrasing so as not to offend anyone reading them.

Realty Biz Presents: This Week In Location Based Marketing by LBMA



Whatever your company sells, location based marketing is the absolute channel for distributing you wares effectively. Given this, there is no more “local critical” market than that of real estate. Realty Biz News, in partnership with The Location Based Marketing Association (LBMA), will present informative webcasts and “101s” to help your business take off locally, digitally, and in mobile.

Local Listing Sites Can & Will Boost Your Exposure



If you own a real estate office, how seriously do you take business listings sites? Some listings platforms such as Google Places and Yelp! allow for business owners to respond to reviews and learn about their customers’ experience or satisfaction, so taking it seriously can really improve your reputation among potential clients.

Uncertain Times Require Uncommonly Resourceful Business Strategies



There is no doubt, no equivocation – we’re living in tough economic times. Unbiased unemployment figures show that unemployment is as high as 23 percent! Our debt is in excess of our GDP – in fact, it’s more than 100% of our GDP – not a good place to be.

Real Estate Marketing and The Computer Age – Are You Missing Out?



Exciting news for Trulia.com users. Earlier this week, it was revealed that California based Move, Inc. – the premier online real estate source,has agreed to use the ListHub Syndication Network syndicate listings to Trulia, Inc.