Real Estate Marketing & Beyond

Reasons Why Your Home Isn’t Selling

By Allison Halliday | June 20, 2016

Real Estate, Real Estate Marketing, US Real Estate

Home Staging Secrets: The Psychology of ‘The Home’

By Guest Author | February 26, 2016

For many, personal identity is intricately tied into the home; pictures depict loved ones held dear, art hung on the walls is a direct extension of personal tastes, even paint selection is a method of self-expression.

Featured News, Real Estate Technology, US Real Estate

Georgia brokerage teams up with roOomy to deliver 3D visualization software

By Mike Wheatley | November 5, 2015

Georgia-based brokerage firm Better Homes and Gardens Real Estate Metro Brokers (BHGRE) is teaming up with 3D visualization software provider RoOomy to make its suite of services available to its agents.

Why Neutral Tones Work for Home Staging

By Allison Halliday | October 5, 2015

We’ve all been told to stick to neutral tones if we want to sell a house, even though it can be pretty boring to look at. But the trend for sticking to taupe with the occasional splash of an accent color isn’t about to change any time soon. Apparently it is all down to science. […]

Real Estate, US Real Estate

Does Home Staging Really Influence Potential Buyers?

By Mike Wheatley | January 29, 2015

Yes, according to the National Association of REALTORS® who say that home staging can potentially motivate buyers to pay more for a property and influences their perception of a home. This is based on a survey conducted amongst more than 2,300 real estate agents representing both buyers and sellers. A massive 81% of real estate […]

Featured News, Real Estate Resource, US Real Estate

Home Staging: How to Make Your Appliances Appeal to Buyers

By Mike Wheatley | December 26, 2014

When you're ready to sell your home, there is one room that can sway a buyer over all others: the kitchen. As a seller, your kitchen should be uncluttered and clean, and the biggest assets—your appliances—should take center stage.

Real Estate Resource, US Real Estate

Secrets to Home Staging: Think Like a Buyer

By Guest Author | October 7, 2014

When it comes to selling your home, the old adage "less is more" typically rings true. While those treasured family photos, heirlooms and figurines have played a large role in turning your house into a family home, they can be a hindrance when it comes time to sell.

Featured News, Real Estate Technology, US Real Estate

Is Home Staging a Waste of Time?

By Mike Wheatley | May 28, 2014

Staging may not be important and may not raise residential sales prices, according to researchers at the College of William & Mary.

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