Real Estate Marketing & Beyond

Featured News, Industry Technology, US Real Estate

Lead Generation Through Content Marketing

By Mike Wheatley | July 29, 2014

Qazzoo

Qazzoo Lead Generating Engine Expands to Oklahoma City

By Al Twitty | March 27, 2013

Qazzoo, a consumer powered search engine startup based in Annapolis, Maryland, has just announced expanding to include additional offices in Oklahoma City. The platform, which is in effect directly connects consumers with suppliers, has experienced very rapid growth since launching at the National Association of Realtors (NAR) Tradeshow in May 2012.

The Cut Throat World of Real Estate: What's Next?

By Al Twitty | March 10, 2013

Let's face it, even in bright economic times business is just plain cutthroat anyhow. Still, learning of shady deals by real estate agents is not exactly good news for sellers, buyers, or their intermediaries. As news people we have a duty to report, but it pains us a bit to make the following report. With 75 percent or more of buyers looking online and via mobile before buying, the digital revolution is a double edge sword that will severely cut the unethical. You had better read this.

Qazzoo landing screenshot

Featured News, Industry Technology

Qazzoo Search Delivers on Sale Lead Promise

By Phil Butler | February 6, 2013

A couple of days ago I was introduced to a rather fantastic tool for both home buyers and real estate agents. Qazzoo is essentially to real estate buyers and sellers what YouTube was for online video. This system is the perfect tool for producers and consumers to intertwine, all that Qazzoo needs, much like Google's video powerhouse, is you the user.

Lead Generation, US Real Estate

5 Ways to Jump Start Your Online Lead Generation

By Guest Author | September 27, 2012

1.Relevant and useful content The success of your generating leads online is dictated by your website and the content and information your web pages are comprised of. It’s often easier to produce a website with content that you think should be included. But this is not the right strategy. The better approach is to always […]

Brokerage, Featured News, US Real Estate

Get Your Red Hot Market Leader Online Leads

By Phil Butler | August 25, 2012

Lead generation is one of the topics any journalist can bring up that will tweak the ears of real estate agents, and used car salesmen for the matter. Leads are to sales people as ink is to newspapers. 'Well, sort of. Market Leader Inc., a company heavy into making things that can help brokers, has entered into the "software as a service" (SAAS) realm. Check it.

Lead Generation, US Real Estate

Creative PRide: Newest Wave of Branding for Business

By Al Twitty | June 29, 2012

In PR & marketing news, new offerings from digital PR company Pamil Visions show promise for the real estate industry. Creative PRide , a new offering from the company involved branding on a level not always so transparent in our industry. Media exposure is not just about the New York Times covering your story, and integrated efforts are becoming more and more prevalent. What PRide does is optimize for new media strategies.

Featured News, US Real Estate

Business Intelligence: More Than Some Leads

By Phil Butler | November 18, 2011

For the 21st Century real estate professional, just following leads like the cliche traveling salesman is just not going to cut it. With economic conditions bottoming out, or even in a bullish real estate market, competition simply will not allow for slouchy brokerages any more. Assessing not only where your business is in the greater scheme of new age engagement, but learning to perfectly understand new tools - this is the rub.

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