Advertising, Real Estate Technology, US Real Estate

Real Estate Ads Get a Dose of Political Correctness

By Mike Wheatley | January 17, 2014
Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more 'politically correct' phrasing so as not to offend anyone reading them.
Realtors, US Real Estate

Listing Trick-or-Treating

By Megan Rutherford | October 21, 2013
Trick-or-treat, give me some candy or give me a listing! When preparing and going on a listing appointment you should begin with the 5 P’s: 1) Prequalify the seller. Screen the seller to ensure that they are serious before the appointment. 2) Prepare the seller. Consider providing a prelisting package before the listing appointment. 3) […]
DIY-Home Improvement, US Real Estate

Home Improvements Sellers Should Really Consider

By Allison Halliday | October 8, 2013
An article in aol.com has outlined home improvements that are worthy of consideration by sellers looking to maximize profits. These home improvements can also decrease the time taken to sell the property. According to the experts, it's easy to make mistakes when considering upgrades to improve a property’s salability, and most people will upgrade their […]
US Real Estate

Trulia Rent Versus Buy Goings On

By Al Twitty | November 7, 2012
Listings portal Trulia and Minnesota based Re/Max Results announced yesterday a partnership that will allow the Realty more visibility via the property website.
Real Estate Technology, US Real Estate

To Stage or Not to Stage...that Is the Question

By Linda Schneider | November 1, 2012
As a real estate agent, I absolutely, positively agree with professional home stagers that staging works. People buy real estate on emotion, and staging creates what I call "warm fuzzies." Warm fuzzies translate to home sales. Here are some examples of how staging affects home buyers in my own community.
Featured News, Real Estate Technology, US Real Estate

Edina Realty Pull Plug on Trulia Listings Amidst War of Words

By Mike Wheatley | November 22, 2011
Edina Realty Home Services, the largest local residential real estate agents in Minnesota, and with offices in both Wisconsin and North Dakota, has announced that it is removing its listings from the popular Trulia.com and Realtor.com websites, in protest at “enhanced fees” that the two sites are asking real estate companies and agents to pay. […]
Industry Technology, Real Estate Software Apps, Realtors, US Real Estate

Realtors - Join The Hunt With Jaguar

By Anita Cooper | October 12, 2011
The name Jaguar means “a beast that kills its prey with a single bound”. Appropriate name for the newest listing management system offered for members of RealPlus, as its compatibility with all computers, browsers, hand-helds and tablets, gives real estate professionals access to the information they need all within a single location. Jaguar requires no […]

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