Vaca commented on her new office saying:

“I have visualized his office for five years. Back in 2007, during the banking crisis, I stuck with my strategic plan, which included more agents, more transactions, and growth in all areas. In fact during the economic downturn, my business doubled.”

The office occupies 5081 ft.² which is quite different from Monica’s first offices that totals 800 ft.². The new space includes a training room where staff and agents will have access to cutting-edge technology and industry resources. The supply room is well stocked and agents have access to every gadget they might need, enabling them to focus on their bottom lines. In addition to the beat technology, Vaca has ensured her staff has ergonomic work spaces and new furniture.

Vaca went on to say:

“I have been in the business for more than 25 years. I’ve seen it all. I have been in the agent’s shoes and I have numerous battles cause. I want these agents to feel at home and feel valued. Without my support team, we wouldn’t be standing here!”

The current marketing campaign of the Century 21® System is Smarter, Bolder, Faster. Monica’s personal mantra is “Tell us what you need and consider it done!” Vaca served as the 2012 President of the National Association of Hispanic Real Estate Professionals Houston Chapter.

Many young Hispanic families are just getting ready to buy their first home © Andy Dean - Fotolia.com

A new report from the National Association of Hispanic Real Estate Professionals (NAHREP), titled “The State of Hispanic Home Ownership 2011”, revealed that Latino’s purchasing power as a demographic reached $1.1 trillion by the end of 2011, and this figure is projected to increase to some $1.6 trillion by the end of 2016.

NAHREP pointed to a number of factors behind this growth in the number of Hispanic home buyers, including the rapid population growth (Hispanic population has tripled over the last 30 years), dramatic employment growth, the population’s relative youthfulness, and its growing level of income.

Further evidence of increase Hispanic purchasing power comes from the most recent census. According to the latest Census Bureau data, 53% of all new owner-occupants in 2011’s third quarter were Hispanic.

In line with this, a Fannie Mae survey carried out in 2011 revealed that around two thirds of those Hispanics who currently rent plan to buy a home at some point in the future.

Carmen Mercado, President of NAHREP, said that although the Hispanic population had suffered significant losses during the housing crisis – just like everyone else – there are many young Latino families who haven’t been affected, as they were all too young to buy homes when the problems began. Instead, they are only now just getting ready to enter the housing market.

“When they do, they will have an exponential impact on housing sales,” claimed Mercado.

David Stevens, President of the Mortgage Bankers Association, added that new household growth is expected to be greater for Hispanics than any other demographic in the US.

“The need to recognize the most critical variables in housing type, price range, affordability, and mortgage product terms will be critical for all housing stakeholders — from lenders and [real estate professionals] to policy makers — in order to ensure that the home ownership needs of Hispanics and other Americans are met,” explained Stevens.