Real Estate Marketing & Beyond

Commercial Real Estate, US Real Estate

Digital brokerage Compass acquires Alain Pinel Realtors

By Mike Wheatley | March 8, 2019

Real Estate Technology, US Real Estate

Listing Ads: Choose Your Words Carefully, They Could Be Worth A Fortune

By Mike Wheatley | April 23, 2014

The words that real estate professionals choose to describe a property in listing ads could potentially result in the home selling for a premium, suggests an analysis that looks at listing descriptions and their effect on sales price and probability of sale.

Real Estate, Real Estate Resource, US Real Estate

Heads Up Realtors! Here's How NOT to Write a Real Estate Listing

By Mike Wheatley | March 5, 2014

About 43 percent of 1,291 people surveyed say they would be less inclined to tour a home if its online listing contained misspellings or improper grammar, according to a new study by Redfin and automated proofreading site Grammarly.

Featured News, US Real Estate

The Underrated Factors of a Real Estate Search

By Guest Author | April 30, 2013

Buying real estate involves a large amount of effort, time and money. Due to the resources required to complete any transaction, the decision to buy property needs to be calculated on many different levels. It’s common for people to put too much emphasis on property numbers such as square footage and price.

Real Estate, US Real Estate

REMI Announces Top Three Advertising Keywords

By Allison Halliday | March 13, 2013

The Real Estate Marketing Insider has just released its weekly top three feature, and this week it's the three most useful keywords for real estate agents to include in advertising. These three keywords are designed to catch clients’ attention and interest in properties.

Real Estate Technology, US Real Estate

Redfin Begins Offering Negotiation “Insights” Of Its Listings

By Mike Wheatley | February 11, 2013

A Seattle-based real estate brokerage has come up with a unique way of trying to engage its users by providing “offer insights” on all of the listings it displays, in addition to general information about the properties.

Realtors, US Real Estate

Realty Agents Push for "Syndication Bill of Rights" [Updated]

By Mike Wheatley | January 21, 2013

All of those annoying inaccuracies that seem to be such a common occurrence on real estate listings sites may soon be a thing of the past, or at least, it could be if a Dallas-based non-for-profit group manages to get its way.

Real Estate Technology, US Real Estate

The Seven Second MLS Listing Rule

By Linda Schneider | November 8, 2012

Seven seconds. That’s how long a listing has to capture the attention of a home buyer who’s sifting through 100’s of real estate listings on the computer as they start their real estate search. Will your listing make their short list?

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