Real Estate Marketing & Beyond

Real Estate, US Real Estate

Midwest Real Estate Data, LLC Launches New & Improved Website

By Joe Heath | August 28, 2012

Real Estate Marketing, Real Estate Technology, Realtors, US Real Estate

The Value of Single-Property Websites

By Joe Heath | June 18, 2012

Are you looking for new ways to market your high-end real estate listings? Sure, you can continue to hold open houses, hand out business cards, and blog about each listing you have, but there’s also another step you can take that may worth consideration.

Coaching, Real Estate Resource, Real Estate Technology, US Real Estate

Using the Right Photos on Your Real Estate Website

By Joe Heath | May 31, 2012

What makes home buyers stay on your website? Is it all that wonderful text people are reading? Although we’d like to think it’s the great content you or your copywriter posted on each page, a lot of times what attracts different people are the images you’ve selected and placed throughout the website.

Advertising, Real Estate Technology, Realtors, US Real Estate

Gas Prices a Motivating Factor for a Real Estate Website?

By Joe Heath | May 8, 2012

I recently read an article that listed five crucial reasons for having your own real estate website and found it a bit more entertaining that I first expected it to be. Most of the points being discussed were fairly obvious and nothing you don’t already know. Topics like 84% of buyers are looking online for […]

Real Estate Technology, Realtors, SEO, US Real Estate

Use Caution When Optimizing Your Real Estate Website

By Joe Heath | May 1, 2012

Having a business account on Elance, which I rarely use, I often see job postings from real estate agents and real estate companies looking for search engine optimization. I’ll read through lengthy job descriptions and they always seem to end the same way: “I want to rank #1 on Google for all of my keywords and search terms!”

Advertising, Real Estate Marketing, Real Estate Technology, US Real Estate

Brand Your Real Estate Website....ON EVERYTHING!

By Joe Heath | April 26, 2012

As a real estate agent, you probably already know that your competition is everywhere. Depending on where you are located, there could literally be hundreds of real estate websites in your area alone that are all competing for the same leads.

Featured News, Lead Generation, Real Estate Resource, Real Estate Technology, US Real Estate

What's in a Logo?

By Joe Heath | April 12, 2012

Many real estate agent websites I’ve seen over the years have the Realtor’s name in the header and maybe a clever, or not-so-clever, tagline right underneath. While there’s nothing wrong with this design style and having your name atop your website in no way affects the performance or usability of the site, it’s not the most effective way to grab a home buyer’s attention.

Real Estate Marketing, Real Estate Technology, Realtors, SEO, US Real Estate

Choosing a Real Estate Domain Name

By Joe Heath | April 10, 2012

If you don’t already have a real estate website, one of the first things you’ll have to do in order to build a top-ranking site is choose a domain name. Sounds easy enough, right? Well, when it comes down to it, choosing the right domain name for a website may be a bit more difficult than you might first expect.

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