Real Estate Marketing & Beyond

Real Estate Marketing

Should You Hire a Social Media Manager for Your Real Estate Agency?

By Ben Shepardson | October 23, 2017

Facebook, Real Estate Marketing

Why Using WhatsApp Can Benefit Your Real Estate Business

By Lili Steffens | June 19, 2017

WhatsApp is a messenger-type app which currently belongs to Facebook. It was acquired by the social network inFebruary 2014 for approximately US$19.3 billion and is now part of the Facebook suite of apps with the largest adoption worldwide.

Real Estate Marketing, Social Media

5 Tools for Real Estate Agents to Avoid Social Media Meltdown in 2017

By Ben Shepardson | May 31, 2017

As if the real estate industry wasn't already moving fast enough, there's the added pressure of maintaining a constant social media presence to build your brand image.

Instagram, Real Estate Marketing, Snapchat

Snapchat: A Test of Time in Social Media Marketing

By Ben Shepardson | April 10, 2017

Social media is like a river; it never stays the same. Snapchat took the world by storm. Yet, some pundits say Snapchat will soon go the way of the dinosaur. Their biggest rival, Facebook, looks to make them obsolete.

Real Estate Marketing, Social Media

Key Pointers to Building a Successful Social Media Team

By Allison Halliday | February 28, 2017

An article in Adweek points out that building a successful social media team can be a challenge for many organizations. Problems can develop if traditional hours are imposed and if employees aren’t sourced or managed properly.

social media platforms

Reasons for Embracing Social Media

By Allison Halliday | February 7, 2017

Love it or loathe it, social media is here to stay and an article in Forbes highlights the fact that social media platforms are reshaping the way businesses and clients interact. It points out that even if investing time and money in a social media marketing plan doesn’t always bring about the desired results, it […]

Top Real Estate Related Pinterest Accounts

By Al Twitty | May 30, 2013

Pinterest is a great social media marketing tool for real estate agents if used correctly. Because of its image-based layout and unique ability to create what is essentially a “virtual storefront”, being able to pin photos of property listings, neighborhoods, agents on your team, or anything else relating to your real estate business is a hip and modern way to reach today’s home buyers.

Social Media, US Real Estate

Proper Social Media Strategy: Less About When, More About How Often

By Joe Heath | October 2, 2012

Social media platforms such as Facebook and Twitter are tools that you simply must use in today’s tech-driven world. How we get news updates, stay in touch with people around us, and share up-to-the-minute information is all broadcasted through our social media accounts, and the number of potential home buyers you can reach through such networking services can certainly help grow your real estate business.

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