The five randomly selected, winning agents of the HomeFinder.com Agent Makeover Sweepstakes spent 48 hours with a team of experts who had one unified focus: to give the winners industry insight to reinvigorate their businesses. The winners were:

• Kalen Raynor – Ponquogue Point Properties Inc. – Hampton Bays, New York
• Judy Marshak – iProperties International – Greater Las Vegas, Nevada
• Jaclyn Erwin – Jackson Erwin Realty – Charlotte, North Carolina
• Greg Rowley – Coldwell Banker Schneidmiller Realty – Coeur d’Alene, Idaho
• Bruce Baker – RE/MAX Infinity – Greater Pensacola, Florida

Ten thousand real estate agents applied for their chance to win the intensive two-day makeover that included business, marketing, branding and social media training. “As an inaugural program for HomeFinder.com, the volume of entries no doubt highlights a hunger on the part of real estate professionals to grow and learn, as we prepare for the next wave in real estate,” said HomeFinder.com CEO Doug Breaker.

The five winners underwent a rigorous 48 hours of real estate-focused business and marketing training.  Additionally, each agent received a total image makeover that included a personal styling session and professional outfit, as well as a hair and makeup consultation. The one-on-one business and style sessions included:

• How SEO is drastically changing the real estate landscape and why Google is a crucial part of online marketing success. (Doug Breaker, CEO of HomeFinder.com)
• How Single Property Websites are one of the best resources to market a home. (Mark Tepper, SVP, Sales and Marketing of HomeFinder.com)
• What the most important thing agents should be thinking about for 2013. (Michael Lindstrom, professional real estate-focused business and life coach).
• How to be the agent that everyone wants to work with. (Amanda McMillan, CEO of Chicago Home Partner)
• How real estate agents can use photography to establish their brand. (Kristen Barker, owner of We Are the Barkers photography)
• When your personal look becomes a professional distraction. (Michael Anthony, owner of Michael Anthony Salon Spa)

“The HomeFinder.com Agent Makeover Sweepstakes experience was completely awesome! Not only did I leave with valuable tools, advice and resources to further enhance my practice, but I also left now knowing four other wonderful real estate colleagues,” said winner, Jaclyn Erwin, owner of Jackson Erwin Realty.

As the site that “gets” real estate agents, HomeFinder.com understands the past few years have not been easy for the real estate industry as a whole – especially for agents. The goal in launching this inaugural industry program was to help offset some of these difficulties. As experts in the digital real estate marketplace, HomeFinder.com wanted to offer five agents the opportunity to revamp their online and offline business to help them start building a stronger business for the future. Founded over a decade ago, HomeFinder.com has seen multiple real estate cycles. This industry tenure enables the company to provide unique resources, education, coaching and support to real estate professionals.

“After speaking with the industry experts and taking in all the presentations, I feel I have had a ‘rebirth’ in this business. I have a newfound excitement for real estate,” said winner, Kalen Raynor, owner of Ponquogue Point Properties Inc.

While only five agents were able to attend the in-person event, all ten thousand entrants and millions of agents can benefit from the day-by-day blog posts, expert articles and videos compiled from the two-day event.

“We succeeded at providing a unique educational experience for five agents and now want the chance to offer all of the real estate agents in our space insight into the best practices and expert knowledge,” said Breaker.

For more information on the HomeFinder.com Agent Makeover Sweepstakes, visit: homefinder.com/agentmakeover.

HomeFinder

Need something to jump-start your real estate business? Managing a busy scheduling, marketing yourself as an agent, and keeping up with everything else involved with the relentless real estate industry can certainly be a daunting task, and it isn’t uncommon for Realtors brush some of these minor, yet crucial, details to the side in hopes of someday catching up.

If this sounds familiar or you’re desperately in need of a something that will help get you moving in the right direction, you may be interested in the HomeFinder.com Agent Makeover Sweepstakes  that is going on right now!

The first-ever Agent Makeover Sweepstakes will select five real estate agents at random to win an all-expenses paid trip to Chicago for a 2-day real estate business make-over. Prizes will include a flight to Chicago on September 12-14^th, a two-night stay in a fabulous downtown Chicago hotel with spa treatment included, a stylish new outfit, a professional photo-shoot, coaching from Chicago real estate experts, and extensive training on real estate specific social media, SEO for your websites, and various other aspects of online marketing.

According to HomeFinder.com, the contest was created as a way to show support for real estate agents across the country. As many in the real estate industry know, everyone from home owners, home sellers, and the professionals working in real estate have felt the effects of the recession and the housing crash, so re-energizing the winning agents and helping jump-start their business in this new era of real estate is the ultimate goal of the sweepstakes.

Get the ultimate makeover for your real estate business!

No purchase is necessary and any licensed real estate agent qualifies for entry. To enter the Agent Makeover Sweepstakes, go to HomeFinder website, or visit the official contest Facebook page. One entry per link is accepted for a total of two possible entries and the random drawing will be held on or around 8/13/2012.

Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.