Real Estate Marketing & Beyond
I work in the marketing and communication/PR field for over 12 years now and, looking back, there is one thing everyone can agree with: things change rapidly, especially due to the new technology available, the accessibility of the Internet, and to the new gadgets. We live in an connected world and, even if I cannot say I don’t believe in the “traditional” promotional tools and media, I always encourage the people and businesses I work with to take in consideration social media and the on-line environment. The real estate field is a special one as there are all sorts of prospects – people who know what they want, people who have a vague idea and so on and so forth – and, as studies show, they tend to use more and more the mobile and the on-line environment to find what they are looking for.
There are few things/areas where someone can say they don’t have competition, and the real estate domain isn’t one of them. There are many agents out there and each try to do their best to connect, to draw the potential client’s attention. One of the ways a realtor can do that is through advertising.
Now, here there is always the long talk about money – you need to invest in advertising and you cannot guarantee that you’ll get profit out of every investment. For those real estate professionals who want to be out there, to reach their potential clients almost anywhere on-line, Adwerx just launched a mobile app advertising product for the real estate industry. The startup already provides localized digital advertising for over 20,000 real estate agents and now expanded their reach.
Using Adwerx, realtors can reach their on the web, in the Facebook mobile NewsFeed and in mobile apps . As people now spend more than 50% of their time on mobile devices, 80% of Internet users own a smartphone and 92% of homebuyers start their search online, it is important to at least try this advertising method. The product is easy to use and, compared to other promotional tools, quite affordable.
According to the official press release, the major components of Adwerx for mobile include:
•Standard animated ads for mobile apps,with three distinct frames to showcase agent information
•Facebook mobile newsfeed branding ads
•Access to costly targeted mobile advertising inventory
•Device optimization for Android and Apple iOS devices
•Consistent desktop and mobile ad designs
The thing is though, that real estate agents can create powerful ads and select the zip codes where they want their ads to be showed. However, there is a limited number of agents per zip codes, so, if you are thinking of this tool, you should act quickly. According to the official information received, the real estate agents can purchase Adwerx mobile advertising campaigns for as little as $99 a month with annual campaigns costing 20% less.
