Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process.
But there are also more advanced strategies that will appeal to homebuyers, all while setting apart any real estate business. Realtors willing to go that extra mile and put in some time, money, and effort will see the results: more leads and quicker sales. Here are three novel real estate marketing ideas that help achieve these goals.
Since COVID-19 affects marketing tactics like open house viewings by potential buyers, investing in a software that generates 3D walkthroughs is an innovative alternative that has many other advantages too:
If this sounds like a viable marketing idea for your real estate business, here are some companies offering the software you need:
A 2018 study by Home Staging Resource found that 85% of 4,200+ staged homes saw at least 6-25% more from the sale than non-staged houses in the same market.
House staging is a process that allows potential buyers to see how their future home looks fully furbished. Hiring a designer is an expensive proposition, especially considering that the buyer may want to change the decor after all. Virtual staging software is cheaper than a designer, and you can use it for more than one listing. Here are the main benefits of virtual staging:
There are several options of virtual staging platforms available, with prices ranging from affordable to premium. Here are some you could consider:
Whether you invest in a drone to create your own images and video clips or you opt for a third-party service, this marketing strategy can help your real estate business stand out from the crowd. With drone imagery, you can:
If you want to use drone imagery as a real estate marketing strategy and don’t have the time or skills for a DIY option with your drone, several third-party services can assist you. Among them:
These novel real estate marketing ideas will satisfy your potential buyers, increase qualified leads, maximize branding value, and set your business apart from your competition.
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