No matter the progress, how many choices real estate pros have today for online marketing, SEO remains stubbornly relevant for some. As long as search engines rely on text to comprehend what users want, optimizing for keywords remains a good SEO practice.
Facebook is a multi-billion dollar business and they are currently developing an AI engine called DeepText, which is designed to “understand with near-human accuracy the textual content of several thousand posts per second, spanning more than 20 languages.” If Facebook is focused on TEXT, would it be smart for you to ignore it?
Granted, old-school SEO no longer performs as it once did. About 5 years ago it was still lucrative to relentlessly repeat a keyword, or a keyword phrase, to rank. Anchor text links helped too. But since Google's Brandy update back in 2004, things changed at a fast pace. A brief look at the Google search algorithm history over the years is indicative of the trends, albeit, it reveals little about Google's intent.
Regardless, it is always good to keep keywords in mind when we optimize pages because according to all statistics, users still count on them for search queries.
There are several free keyword research tools to identify the top 10 Google keywords for realtors. Surely, the most relevant remains the Google Keyword Planner from Google AdWords. But there are also alternatives, many offering free analysis, including the HOTH Google Keyword Planner (featured in the image below), SEM Rush keyword research tool, Keyword Tool, plus a brilliant research tool from Wordtracker, among many others. HubSpot's Keywords tool, although it requires some data from you, is still free and quite good.
Truth be told, there are no clear top 10 Google keywords for realtors to count on for rankings unless you optimize for a clear market. Generic keywords don't help you rank without a little help from AdWords. It doesn't matter what SEOs promise you. Search engine results update often and fluctuate no matter what you do.
But if you focus on geolocation and optimize for something like "Utah real estate" you are likely to rank ahead of your competition, provided that you align all your SEM and SEO efforts to reflect your niche, without spamming. As a Utah real estate professional you want all your social media profiles, as well as your standard (website) internet presence to state your location and special expertise. Keep the branding consistent all over your social and online media profiles: while you do not need to link the words "Utah real estate" every time you mention them, you still need to use them in every description you associate with your brand online, or elsewhere. Consistency is important to retain attention.
Then, you will need to add the keywords that set you apart or make you more relevant than your competitors. In the past, long keyword phrases were designed to target the "long tail." Today, the "long tail" is the new black. Because geolocation converts better than generic rankings. People looking to buy in your city are your real clients, and you should be targeting them. So instead of looking for "real estate" when you want to find out the top 10 Google keywords for real estate, refine them with something relevant for your business. Assumming that you are a Utah realtor, try "Utah real estate." These following keywords are the top 10 Google keywords for real estate relevant for you:
Whatever you need to optimize, plan ahead. Generic terms tend to lose search engine rankings. So instead of planning to rank for random terms, rank for those most likely used by the people ready to purchase. The most popular search terms are often not the terms that deliver ROI. So how do you identify which top 10 Google keywords for realtors deliver best for you? We will discuss these strategies in a future article.