We’ve all heard about – and no doubt envied – those viral videos that seem to get millions of hits overnight, the ones that people keep talking about for days on end. But even so, do all these millions of viewers equate to millions of dollars in profits, or even just thousands?
An even more pertinent question perhaps – do videos really help to boost your search engine ranking when you add them to your website? And are they enough to convince people that they should be doing business with you?
These questions are appropriate for many different businesses of course, but realtors especially need to understand what it takes to successfully market their listings through video.
The advantages of video marketing are obvious – customers get to see exactly what they are buying – and so it has the potential to be hugely more powerful than even the best of the best write ups about a home.
The challenge of course, lies in getting people to watch your videos in the first place. In order to do so, video marketing experts say that realtors need to first of all define their target audience, then carefully tailor the video script to meet their desires. At the end of the video, there needs to be a clear call to action.
When making real estate videos, it’s important that they are shot in a quiet atmosphere. You need to ensure the lighting is dead right, and select appropriate background music for the video. In addition, don’t forget the concept of “less is more”. This means going easy on all those special effects – aim for something that’s crisp, clear and powerful, but don’t go over the top.
One of the best ways to hook customers is to add a little humor, but this should only be done when its appropriate. Additional tips include throwing in some testimonials from satisfied former customers, keeping the video short, and adding a video site map onto your website.
Finally, realtors should remember that videos are made to be shared. As such, YouTube is the only place to be posting your media. Once the video is up, do your utmost to share it as much as you can – through Twitter, Facebook, LinkedIn and every other platform you’ve got your teeth into. According to the experts, video marketing is reckoned to be ten times more likely to generate responses from viewers than other forms of marketing – do it right and you’ll see noticeably more traffic winging its way to your website, and hopefully the sales won’t be far behind it.
Great advice here. Adding humor may work, but I think for agents it is more important to be genuine and personal. Don't put on a front, be yourself. A real estate video is a great opportunity not only to sell a property but also your personality as an agent. It's one thing to have a great video, its another to then market that video across all your social media platforms. Video marketing is the key and those who master this will lead the pack 🙂
Invaluable tips. Thanks